Considering hybrid business models
Posted: Thu Feb 13, 2025 10:56 am
Ouest France during the pandemic to print two special editions with the following data: food and social aid from the city, reopening dates for schools and markets, contact details of associations that provide masks. The challenge of this partnership was to publicize important information from the city through the PQR.
If local media are experiencing a crisis in their instagram database economic model with the fall in print sales and competition from GAFAS with advertisers, the interest of readers allows them to innovate in their economic model and to consider hybrid models.
In France, Maïté Torres created Made In Perpignan in 2016, Flo Laval created Far Ouest – a magazine that tells the story of the region between journalism and documentary series – and Pierre-Olivier Bobo founded the associative media Sparse . These three local media each have a business model that is based on several activities: media training, content creation for third parties and crowdfunding.
Different business models have thus emerged in local media: Lincolnite in Great Britain via a model based on advertising, Bristol Cable with a model based on subscription, Our Media in Norway on a collaborative and associative structure and Texas Tribune in the United States on the basis of reader donations.
If local media are experiencing a crisis in their instagram database economic model with the fall in print sales and competition from GAFAS with advertisers, the interest of readers allows them to innovate in their economic model and to consider hybrid models.
In France, Maïté Torres created Made In Perpignan in 2016, Flo Laval created Far Ouest – a magazine that tells the story of the region between journalism and documentary series – and Pierre-Olivier Bobo founded the associative media Sparse . These three local media each have a business model that is based on several activities: media training, content creation for third parties and crowdfunding.
Different business models have thus emerged in local media: Lincolnite in Great Britain via a model based on advertising, Bristol Cable with a model based on subscription, Our Media in Norway on a collaborative and associative structure and Texas Tribune in the United States on the basis of reader donations.