The mobile has become the 1st screen

[Shishirgano9]

It is difficult, very difficult, to perceive in the current noise, signals from the world of media and journalism after Covid. Everyone obviously sees the collapse of advertising which can no longer pay the editorial offices and newspapers, which, already knowing their business model is not viable in the medium and long term, discover with dismay that it is no longer viable in the short term either. Everyone also sees the strengthening of the logic of domination of the platforms reinforced by the crisis, and more and more media wanting to regain their digital independence.

But it is too early, it seems to us, to say something useful job seekers database and insightful, which risks being outdated in a few weeks in the turmoil; and increasingly difficult to make sense of the contradictory information that is flooding in. With the Meta-media team, we have therefore decided to continue to closely observe and dissect the mutation while taking a break from the publication of our biannual Trends Notebook.

On the television side, we finally refer to what we were saying just five years ago, by presenting 10 transformation issues that haven't aged much!

1 The young people will not come back

3 TV on demand and personalized
4 New information formats
5 Fiction, series, magazines, games, sports: millions of new competitors
6 Business models to reinvent in a growing but unstable market.