A screenshot of the Asset Library in Sprout Social. In the screenshot, multiple images can be seen.
Step 4: Invest in a social media management tool
It’s hard enough to manage one social media account fantuan data natively. It’s nearly impossible to manage multiple social media accounts without a helping hand.
Social media management tools keep your DMs, content calendar, replies, mentions and metrics under one roof. Even if you have multiple accounts, they’ll all be housed in one place so you can see everything in one screen, in real time. It also creates a single source of truth for sophisticated social teams so you can stay on the same page and keep writing the same story. Sprout Social is an all-in-one social media management platform that helps teams tackle all the day-to-day aspects of social—from publishing and engagement to reporting and plan for tomorrow.
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When you’re managing multiple accounts, scaling can be difficult. That’s where automation comes into play. Social media automation tools will take care of the little tasks so you can focus on strategy.
Managing multiple social media accounts means multiple sources of DMs. Sprout Social’s Smart Inbox aggregates all of your messages across accounts and platforms into one view. You can reply directly from the platform so you won’t ever miss a message. Applying tag-based Inbox Rules can also help automatically route the request to the right responder.
Coming soon, Sprout users on the Advanced plan will also have access to Custom Post Variables, which gives teams the ability to dynamically change specific parts of a social post depending on predefined custom variables. One post can quickly be tailored to each of your location or product-specific accounts, taking one more thing off of your social media to-do list.