Freightliner Trucks dives into nostalgia

[shaownhasan]

There’s something about human nature that makes nostalgia so enticing. Everyone is a sucker for a good vintage ad. Why do you think Mad Men ran for seven seasons?

Freightliner Trucks understood the power of nostalgia and had the history to back it up. After 80 years in business, they jumped back in time for their latest ad campaign. Giving it a ‘70s feel makes it stand out in fusion data feeds full of futuristic predictions and shiny new technology.

For over 80 years, we have led the industry in engineering trucks to help you #WorkSmart and the all-new #Plus_series line up has everything to get the job done. We are celebrating this productivity workhorse with a vintage-inspired ad. pic.twitter.com/u4DXzbuoYw

— Freightliner Trucks (@freightliner) December 29, 2022


The takeaway
Make it visual. Translate your brand differentiators into one-of-a-kind imagery for a lasting effect.

American Trucking Association takes care
Some industries are tight-knit. Once you get into certain niches, everyone knows everyone. That level of community matters and your brand should take an active role. Social media provides the perfect venue to show your audience that you’re part of the group.

The American Trucking Association showed its humanity when a member posted about losing a friend in the industry. They retweeted the original post, adding their own condolences and personal memories in the long run. This customer-centric approach makes their brand come across as