What are some notable viral marketing examples?

[shaownhasan]

One of our favorite viral marketing examples is the McDonald’s “can I get uhhhhhh” campaign—a commercial that played during The Big Game in 2022 (you know the one) and translated into wildly popular Tweets. By tapping home owner data into a relatable customer experience familiar to their audience, this campaign took off.



In 2022, Iceland tourism created a viral campaign that advertised their stunning scenery to potential travelers…with a touch of absurdism. They “trained” three horses to “respond” to visitors’ emails while they were away from work.

A landing page for Iceland tourism featuring a horse standing on a giant keyboard, and text that jokingly suggests letting Iceland's horses send your out of office emails when you're on vacation.
And one of the co-founders of break-out water brand “Liquid Death” credits viral marketing, in part, for the brand’s meteoric rise. In 2017, they launched a commercial on a minimal budget before they had a product. The commercial went viral, and their Facebook page racked up more followers than their major competitors in just a few months.

Since then, they’ve continued to tap into viral marketing campaigns that lean on humor and shock. In 2021, they sold a skateboard designed with paint mixed with Tony Hawk’s blood.