Reels parameters

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A reminder for shooting Reels in good quality with your phone.
— Format – vertical video 9:16.
— Duration – up to 60 seconds.
— Resolution – 600 x 1067 and 1080 x 1920 pixels.
Benefits of Reels for Promotion
By offering a new content format, Instagram is trying to compete with TikTok and retain its audience. Users are now able to promote blogs for free using short Reels videos shot on a phone. Thanks to the larger number of views, Reels get to the top of the recommendations section, from where even more viewers come. Reach increases, the number of subscribers increases.
There are two types of Reels publications available: a blog feed and a separate section (recommendations). It is important to consider the nuances of the feed design if you decide to shoot .
Instagram Feed vs Reels
Users who are used to running an Instagram blog in the classic way (photos, text, stories) are in no hurry to remove Reels. Such bloggers are concerned about the fate of the feed. Will the importance of the feed decrease? What style of feed design should be used? How to combine photos of posts processed with graphic editors and Reels taken on a phone?
It is important to understand the difference between poland phone number social networks. Fans of short flashing clips live on TikTok. Instagram is a visual social network. Visual users appreciate the silence of Instagram feeds. Adding random video frames spoils the feed. Maintain visual harmony in your blog.

— Planning to publish Reels in the feed? Make covers. Use images that match the photos of the posts. If the frame is clear (do not use blurry frames), fits the style, you can use it.
— Add a title-announcement so that subscribers understand the topic of the publication. The video should be expected.
— While Instagram is implementing a new content format, video promotion provides a free influx of traffic. But it won’t always be like this. When Reels stop bringing free views, users will see a disordered feed of blurred frames.
— Recognition in social networks depends on the degree of development of personal brand elements. It is impossible to build a personal brand by designing an Instagram page haphazardly. Shoot according to a plan, prepare covers, captions.
— Use trendy music wisely. The audience of an aesthetic, sophisticated blog, not accustomed to slang, jargon, will not understand the appearance of a video voiced with obscene phrases.
Instagram Blog Promotion
While the function is just beginning to appear among users in Russia and the CIS, SMM specialists recommend using the new Instagram promotion format to everyone, regardless of niche.
If you don’t feel like shooting short videos on your phone, there are always classic ways to promote and increase sales on your blog: high-quality viral content, hashtags, participation in conferences and marathons, targeted advertising, high-quality multi-links .

An additional way to promote Instagram is a multi-link - a mini-site designed specifically for comfortable viewing on a phone screen.
Advantages of multi-link:
— The user turns into a buyer faster. Selling information is placed in one place, no need to search through the entire feed.
— Instagram does not allow inserting more than one link into the profile description field "Website". A multi-link collects all resources, pages, channels in one place.
— A user without any knowledge of programming or design can create a website on the Hipolink constructor.
— A landing page created on the Hypolink constructor is cheaper than a multi-page site and does not require the involvement of a web developer.
— You can design the page yourself or use one of 60+ templates.
— The site is displayed well on the screen of any phone model.
Use all possible and relevant means of blog promotion.