Communities are where brand magic happens

[shaownhasan]

We share new restaurant-related articles weekly, and make sure to remind employees multiple times a week to share them on their personal social channels. By having our employees share on-brand messaging, content and resources, it allows us to promote our values one step further.

Thinking about your audience as a community will allow you to expand the reach of people who know and love your brand versus just engage with your product. It will make people understand your ethos better, give your social team more room to experiment with content that’s engaging, and constantly allow you to breathe new life into your brand investor data identity.
At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour?

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. According to the Sprout Social Content Benchmarks report, 52% of marketers cite changing content formats as a challenge when planning and scheduling posts.

The good news? The short-form video format is here to stay, and worth investing in for the long term.

In this article, we’ll give you several tips for a successful short-form video strategy, featuring expertise from beauty giant Glossier. But first, let’s get into a few highlights about short-form video, and ways you can get buy-in.