Sprout Social publishing calendar week view

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Social Media Campaign Brief Template: Use this customizable social campaign brief template to organize campaign details, creative direction and other important directives.
5. Marketing strategy
Social sits at the intersection of marketing, customer experience and sales. It is also a source of valuable business intelligence. According to The Sprout Social Index™ 2022 social teams rank “proving ROI” as the third biggest challenge when it comes to strategy building. Marketing acumen combined with social intelligence can fill this gap to inform a more successful marketing strategy that is data-driven and customer-centric.

To create a social strategy that drives the most line data business impact, it’s important to incorporate both traditional and digital marketing approaches. This could mean documenting how your social efforts intersect with other tactics such as email nurtures, paid campaigns, corporate events, webinars and more.

More resources that you can leverage
Sprout’s YouTube channel: Our YouTube channel is an excellent resource for videos on leveling up your social marketing strategy.
Marketing influencers: Leaders like Joe Pulizzi and Seth Godin have stood the test of time with marketing wisdom all social pros can use.
Textbooks and marketing courses: I find myself referring to my old sociology and marketing research textbooks all the time. If you’re learning on the job, check out LinkedIn Learning courses on marketing and strategy.
Books by Malcolm Gladwell: Read “The Tipping Point” or “Outliers” to strengthen your understanding of human behavior and marketing.