What is the difference between frequency and reach?

[hmonower921]

A term that is often confused with frequency in YouTube advertising is reach.



When purchasing ad space on Facebook, you can use either the "auction" method or the "reach and frequency" method.



In an auction, advertising fees are determined b hungary telegram data the bid amount and is a commonly used method, while reach and frequency is a method in which the frequency at which ads will be displayed is set in advance and ads are delivered according to a set schedule.



The difference between frequency and reach is

YouTube Ad Frequency: Number of times
YouTube Ad Reach: Number of People
It is important to recognize that there are differences in perspective .

For example, if an ad is displayed 5 times to 5,000 people,

Frequency: 5 times
Reach: 5,000 people
It will be.



In other words, the more times your ad is displayed, the higher your YouTube ad frequency will be.



However, being shown to the same user multiple times does not increase your reach.

So there is a clear difference.