Benchmark performance
Collecting social media data enables you to benchmark your content and customer care performance. With these metrics, you can compare your performance to your past data, industry averages mint data and competitors to make sure your brand stays on track.
Insights from social provide a direct line to your target audience that will help you rise above your competition and ensure the long-term health of your business. Not only will you learn what is going well regarding your social performance, you will also better understand what your customers need from your brand and products. Essential intel you can pass along to your brand and R&D teams.
Find your best time to post
Though there are general best times to post on social media, you should consult social data to find your unique best practices. Through analysis, you can discover when your target audience is active and most likely to engage, and adjust your posting schedule accordingly.
Because this can be a heavy lift, try automating it to unburden your bandwidth. Sprout’s ViralPost® feature calculates your best times for you—so you always publish at optimal times without stretching your team too thin.
Screenshot of Sprout's Publishing Calendar in list view, with the compose flyout box and the mouse curser over the ViralPost Optimal Send Times feature.