Metrics for assessing content quality
Posted: Sun Feb 16, 2025 7:16 am
Value can't always be shown in pictures, graphs, or tables. Often, you have to write about it in text. This is what we call "instant value."
We asked ourselves: are we promising the reader of this article a solution to their problem quickly enough? If the answer was “yes,” we ticked the box; if “no,” we ticked the box. This exercise is useful for content analysis. The idea for this analysis arose theoretically. We saw an update from Google and asked ourselves whether we were ready for Google to actually start showing such content.
On the one hand, we seem to be ready, but we have argentina telegram data several projects and we decided to compare them. On one project, we saw a correlation between the articles that perform best in terms of views and clicks (which you can see in Search Console) having a more “green” appearance than those that are further away. There is a direct correlation between the presence of these five elements in an article and its performance in search results.
If you want to get the most out of this case, what can you do? If you already have content on your site and you have a lot of competitors, compare the amount of traffic per page or blog post with your competitors. If the results don’t satisfy you and you see that there are sites in your niche that perform much better, look at your content from a qualitative perspective. Calculate some ratio based on qualitative indicators of how great your articles really are.
Prioritize the tasks that need to be completed to improve the content. These tasks will be different for each project. For example, on our particular project, it is quite difficult to add a unit perspective, because this content is mainly for programmers. Writing about engineering problems from an interesting perspective is difficult, so we almost do not have a unit perspective in any of our articles. But this can be an advantage in other niches, on other projects.
Do this exercise, see how you can improve your content, and prioritize it by writing new content. How did we achieve high content volume and traffic per page? We create unique content that satisfies all five criteria.
Subscribe to the WebPromoExperts Telegram channel and read even more useful and interesting information from the world of marketing and artificial intelligence!
We asked ourselves: are we promising the reader of this article a solution to their problem quickly enough? If the answer was “yes,” we ticked the box; if “no,” we ticked the box. This exercise is useful for content analysis. The idea for this analysis arose theoretically. We saw an update from Google and asked ourselves whether we were ready for Google to actually start showing such content.
On the one hand, we seem to be ready, but we have argentina telegram data several projects and we decided to compare them. On one project, we saw a correlation between the articles that perform best in terms of views and clicks (which you can see in Search Console) having a more “green” appearance than those that are further away. There is a direct correlation between the presence of these five elements in an article and its performance in search results.
If you want to get the most out of this case, what can you do? If you already have content on your site and you have a lot of competitors, compare the amount of traffic per page or blog post with your competitors. If the results don’t satisfy you and you see that there are sites in your niche that perform much better, look at your content from a qualitative perspective. Calculate some ratio based on qualitative indicators of how great your articles really are.
Prioritize the tasks that need to be completed to improve the content. These tasks will be different for each project. For example, on our particular project, it is quite difficult to add a unit perspective, because this content is mainly for programmers. Writing about engineering problems from an interesting perspective is difficult, so we almost do not have a unit perspective in any of our articles. But this can be an advantage in other niches, on other projects.
Do this exercise, see how you can improve your content, and prioritize it by writing new content. How did we achieve high content volume and traffic per page? We create unique content that satisfies all five criteria.
Subscribe to the WebPromoExperts Telegram channel and read even more useful and interesting information from the world of marketing and artificial intelligence!