Where to get inspiration

[hasinam2206]

There are also some really cool Ukrainian services that are catalogs of YouTube channels. One of them is the Tydyvy service . You can find ideas for content, see who you can collaborate with, and buy integrations from.


And another similar service, but even bigger, is china telegram data manifest.in.ua . I highly recommend going there and clicking around. You can find a lot of interesting content there, because our recommendations on YouTube create an information bubble, and we think that everything we are shown is YouTube. This may not even be 2-3% of what is happening in general. Therefore, get out of this information bubble with the help of such services, where you can also get inspiration on how to make your channel.

Choosing topics and ideas
Choosing ideas

How do you find topics to build your content network? The first is experience . Of course, you know, especially if it's expert content that interests your target audience.

Next is competitor analysis . Competitor analysis is one of the stages of any strategy and planning.

There are also services like Google Trends . You can google how to use it. It's interesting if you're betting on situational content. There are various information resources that can be niche if you're interested in your niche.

See also a lot of interesting things written in various blogs and articles. All this can be breathed new life into, taking into account new realities and filming in a more interactive format.

Another interesting option is to find old formats , programs, and shows and breathe new life into them.

Questions to ask yourself
It is also important to ask yourself and your team whether you will be able to create content for at least 1-2 years on the chosen topic. It often happens that teams choose very limited areas and exhaust everything they can in literally half a year, and then there is no room for development. They cannot change anything because they have already found an audience for a specific topic. It turns out to be too niche, and this problem is very common for many channels. You also need to think about whether your brand can be a thought leader in the chosen topics. It is also interesting whether you would watch such videos yourself, because this often happens: the team makes a video, then drops it, for example, into a corporate chat, and almost no one watches it there, even those who work in this field do not find it interesting. This is a problem. Therefore, first of all, focus on whether it will be interesting to you.

Who will play what role in the content creation process? It is important that there are not 100 commanders, but one person who leads the project, and everyone else performs their functions. Will the content be unique/useful? This is also an important question to ask yourself.