Media planning and performance marketing

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Media planning and performance marketing

Let’s talk about media planning . Here we’ll look at the basic principles that apply to the fact that today approximately 70% of budgets in the world of marketing are spent on performance — that is, on direct sales. What changes have occurred? Previously, brands actively invested in brand knowledge. When customers mainly visited physical stores and made their choices, the main goal of marketers was to make sure that the name of their brand was in the customer’s head when choosing a product or service.

Today, we also work actively with brand knowledge and luxembourg telegram data loyalty, but customers most often make decisions using search engines and social networks, where they compare quality, prices, content, etc. and choose between different brands. We spend money to be present where such decisions are made. Loyalty usually declines, so we also invest in attracting customers and keeping them in our ecosystem.

So, we have a responsibility to effectively allocate budgets between working with brand knowledge, building loyalty, attracting customers and keeping them coming back. A common question that is often asked is about the most effective sales channels.