Visualization: Visual content as the protagonist
Posted: Sun Feb 16, 2025 10:50 am
With the rise of technologies such as smart speakers and voice search , visual content was established as an essential part of marketing strategies. Platforms such as Pinterest and Instagram demonstrated how consumers preferred to interact with images over text.
Visual Search , for example, was transforming hong kong telegram data the way users searched for products online. According to Visenze’s report, more than 50% of consumers were showing greater interest in this technology compared to other trends such as chatbots or augmented reality. Incorporating images optimized for visual search was becoming a key differentiator.
Voice Search: A Growing Path
Although the predictions that 50% of searches would be voice-based by 2020 have not yet been met, this channel continued to grow significantly. Nearly 20% of searches were carried out through assistants such as Google Assistant, Alexa or Siri.
For brands, this meant creating content that responded to spoken queries, optimising for conversational keywords and structuring information in a question-and-answer format. With 61% of users aged 25-64 interested in using these devices more in the future, companies investing in this trend had a considerable competitive advantage.
Quality content: The pillar of modern SEO
Google continued to update its algorithms to offer increasingly relevant results. Content quality was more important than ever. Brands had to prioritize well-structured posts, with useful information and that responded to users' real needs.
Visual Search , for example, was transforming hong kong telegram data the way users searched for products online. According to Visenze’s report, more than 50% of consumers were showing greater interest in this technology compared to other trends such as chatbots or augmented reality. Incorporating images optimized for visual search was becoming a key differentiator.
Voice Search: A Growing Path
Although the predictions that 50% of searches would be voice-based by 2020 have not yet been met, this channel continued to grow significantly. Nearly 20% of searches were carried out through assistants such as Google Assistant, Alexa or Siri.
For brands, this meant creating content that responded to spoken queries, optimising for conversational keywords and structuring information in a question-and-answer format. With 61% of users aged 25-64 interested in using these devices more in the future, companies investing in this trend had a considerable competitive advantage.
Quality content: The pillar of modern SEO
Google continued to update its algorithms to offer increasingly relevant results. Content quality was more important than ever. Brands had to prioritize well-structured posts, with useful information and that responded to users' real needs.