Influencer marketing
Posted: Mon Feb 17, 2025 2:41 am
So, if "buy it now" doesn't work, what should you do? Let's take a look at the example of the jewelry brand SOVA.
Content Marketing
The brand's social media channels broadcast lifestyle, sophistication, uniqueness, and elegance. Such branded content is diluted with social content: special projects, albania telegram data collaborations, charity, and more. You will hardly find traditional advertising of a product "as a product" here.
SOVA on social networks
The brand engages influencers in collaborations, which conveys status and expands the potential audience.
Examples include the 2019 collection, modeled by Dasha Kvitkova, or the presentation of the updated boutique in Dnipro with Sasha Petraichuk.
Influencer marketing
Influencer marketing
Email marketing
This tool can also be attributed to content marketing, because after subscribing to the newsletter, the user will receive promotional offers, notifications about new collections, ideas for bows with their products, and other letters. And for subscribing to the newsletter, SOVA gives 200 UAH for shopping.
Content Marketing
The brand's social media channels broadcast lifestyle, sophistication, uniqueness, and elegance. Such branded content is diluted with social content: special projects, albania telegram data collaborations, charity, and more. You will hardly find traditional advertising of a product "as a product" here.
SOVA on social networks
The brand engages influencers in collaborations, which conveys status and expands the potential audience.
Examples include the 2019 collection, modeled by Dasha Kvitkova, or the presentation of the updated boutique in Dnipro with Sasha Petraichuk.
Influencer marketing
Influencer marketing
Email marketing
This tool can also be attributed to content marketing, because after subscribing to the newsletter, the user will receive promotional offers, notifications about new collections, ideas for bows with their products, and other letters. And for subscribing to the newsletter, SOVA gives 200 UAH for shopping.