Gone are the days when social networks were seen only as leisure and entertainment.
According to a survey by PwC Brazil , 77% of consumers say that channels such as Facebook and Instagram influence their purchasing decisions . In addition, 43% of respondents discovered new brands through these tools.
In other words, social networks represent enormous power in terms of visibility, customer relationships and sales. And this doesn’t just apply to those who have an online store.
Are you excited about data and want to make the most of canada telephone number social media? Here are some tips to help you get there!
1 – Taking advantage of social networks is different from being on all of them
Digital marketing is very dynamic. Therefore, it is common for new social networks to emerge frequently. And, each time this happens, curiosity is aroused and everyone wants to understand what new possibilities have been created.
However, you need to know how to differentiate what makes sense for your brand on social media and what doesn’t. Most of the time, having a presence on all of them won’t necessarily increase your results.
Understand your customers’ profile in depth and analyze which networks they use most. With this in mind, define which channels the brand should operate on.
This measure will allow you to have a more frequent and stronger presence in the right places!
2 – Be careful with the frequency of posts
Another common misconception is that getting the most out of social media means posting a lot.
Understand that the goal of Facebook and most of these tools is to deliver the most relevant content to people. Therefore, there is no point in posting a bunch of things every day if they don't actually make a difference in people's lives.
Always choose quality over quantity. Many brands, in fact, prefer to make a few posts per week and, therefore, invest more resources in them.
So, how about using social media to publish videos, broadcast live or bring in experts to answer questions about certain topics? You will notice that this type of approach will start to generate much more interactions.
3 – Look beyond the number of likes and comments
There are different types of people on social media . Some people like to create content, while others prefer to interact and discuss content created by others.
However, the vast majority are there just as spectators . They are people who click on links to articles, laugh at funny images and get emotional with videos, but who prefer not to like or comment on posts.
Could it be that your company's customers are among this last group?
This reflection is important so that you can start analyzing the performance indicators that really demonstrate whether or not your strategies are on the right track. In other words, if your brand's audience doesn't interact on social media, there's no point in monitoring the growth of interactions, right?
Keep in mind that the results of social media actions go far beyond this common area. Start measuring and focusing on the data that really matters so that you can optimize results .
4 – Leave the organic stuff for cooking shows
Unfortunately, relying solely on the organic reach of social media posts is becoming increasingly difficult. In other words, to impact people, you need to start allocating funds to campaigns on Facebook , Instagram, YouTube, and wherever else you need them.
But this doesn't have to be seen as something negative, quite the opposite. These are campaigns that will allow you to impact people who are not yet familiar with your products and brand, and thus expand your customer base.
So, how about starting to budget for your company's Facebook or Instagram actions? You'll definitely be able to make the most of social media this way!