Rule 2. Achievements

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There are many applicants on the Ukrainian market who can confidently call themselves T-shaped specialists — that is, experts in at least one field, but at the same time knowledgeable in many others. However, when responding to a vacancy, you should not describe in detail all the “horizontal” skills (those fields where you have knowledge and little experience). Especially if they do not relate to the position you are applying for.

The task of a resume is not to show what a cool belarus telegram data and versatile specialist you are, but to prove that your past experience will be useful to a potential employer. For example, at your current place of work, you managed pages on social networks and achieved good coverage? Great, but the company where you intend to get a job as a marketer has a separate SMM manager. Therefore, your achievements in the field of managing pages will be perceived as unnecessary information noise.

It is better to remove everything that is not relevant to the job from your resume or not to bring it to the forefront. Focus on the tasks that you will have to deal with in your new job.

A huge number of applicants simply describe their responsibilities in their resumes: managed, analyzed, implemented, developed, etc., etc. And since the responsibilities for the same position in different companies can be similar, we have hundreds and thousands of almost identical resumes.

Want to stand out? Write about your achievements. Not “Managed social media pages,” but “ Increased the number of groups from 1,000 to 10,000 people in 5 months .” Not “Engaged in email marketing,” but “ Increased the percentage of newsletter openings from 5% to 15%, and the number of conversions from 3% to 8% . ” Some even advise sticking to a 50/50 ratio: use 50% of the space in your resume for responsibilities, and leave 50% for results.