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This notion of "satisfaction" is fundamental in the cognitive process. According to sociologist Gerald Bronner, " the robustness of an intellectual proposition is perhaps only the intellectual satisfaction it produces in the brains of those who receive it ." This is a question of cognitive bias. It is therefore not linked to the quality of its argumentation but to intuition, to the satisfaction that the brain receives at first.

Gerald Bronner shows that this psychological aspect is spain mobile database intimately linked with the social aspect, to the extent that fake news is generally "wrapped" in ideological, political narratives that will accelerate the power of diffusion of these biases. The competitive situation between fake news and verified information is therefore problematic.

To combat this, Gerald Bronner advocates a new form of regulation. individual regulation. This form of regulation consists of developing a critical mind, we even speak of an "analytical thinking system" . Scientifically, it has been proven that stimulating analytical thinking reduces adherence to conspiracy theories. This is why the sociologist recommends teaching students from primary school to university how their brains work. The main bias in question is the sample size bias. A bias on which fake news mainly relies. For example, a Twitter account had "predicted" the Paris attacks two days before November 13.