The aim is to embed products and services into business operations.

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For those who work in customer success or want to get started

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Prerequisites for understanding adoption
Adoption is the second phase of the customer success journey.

Customer success can be divided into four stages:


1. Onboarding
This is the stage where you carefully explain to new customers usa whatsapp number data the basics of how to use your product or service.

We will assist you with initial setup, provide usage guides, send welcome emails, etc.

If you miss this step, your customers will stop using your product or service.

2. Adoption
This is the stage where customers actually start using your product or service.

In addition to the basic functions, we will propose specific ways to utilize the system according to the customer's business operations.

At this stage, it is important to help them realize the value of your product or service.

3. Retention
This is the stage where we provide support to encourage customers to continue using the product for a long time.

By regularly checking usage and collecting feedback, we identify and resolve customer concerns and issues.

4. Upselling and cross-selling
Once satisfied customers have fully used your product or service, we offer them higher-level plans or related services.

We thoroughly understand our customers' needs and make proposals at the most appropriate time.

Adoption is the second of these four stages.

If customers can see the value of your product or service at this stage, they will use it in the long term.