Tip 4. Knowledge of marketing and sales is scarce
Funny thing is that several startups, including Wakoopa, indicate that attracting technical people is difficult, but generally successful. This is because many owners have a technical background themselves. Attracting marketing or sales people who have an affinity with modern online marketing, appears to be much more difficult.
After Wakoopa, the walk continues to Rockstart , a startup by Oscar Kneppers (founder of Bright and Emerce, among others) who wants to share his knowledge with starters with his new company and helps startups in their first 1000 days. Kneppers advises starters to ensure a strong and honest brand that can be used everywhere and is the same everywhere. He also advises starters to immediately set up the backbone of their company, such as the administration, properly. "It sometimes feels like a water head if you make a lot of investments for that at the start, but later you can grow much faster because of it". He also explicitly advises not to want to do every belarus phone number list thing yourself and to immediately seek professional advice, so that you can concentrate on what you are good at.
Tip 6. Possible world domination?
Investor Guido van Nispen is also happy to share his tips and says that he always looks at whether a company can achieve real world domination. Entrepreneurs should therefore not think too small and work on a truly unique idea. He advises to quickly start a BV structure, so that from the start you are more than '3 friends with some agreements'. He also urges starters to arrange matters such as administration and taxes properly from the start.
Tip 7. Create something people will love
Next up, we talk to Stefan Fountain of Soocial , a Dropbox-like address book service. He and his company have grown, shrunk, grown again, and were recently acquired by Viadeo (a French competitor of LinkedIn) over the past few years. His experience was that his investors were great people, but it took him a lot of time and energy to get his technology explained properly. He advises not to focus on the money, but to focus on building something that people love and want.