If you’re thinking about starting a business , you might be looking for some expert advice on how to grow your business. In this article, we’ve tapped an expert to uncover the levers of business growth, whether you’re targeting other businesses with a B2C (Business to Business) model, or directly targeting individuals for B2C (Business to Consumer). Start by learning how to start a business , then take a look at your competitors by performing a SWOT analysis . Then, to get visible online, create a free website with Wix.
Create a website
Once your website is created, discover the advice of Jordan Chenevier, co-founder of Bulldozer , a collective of marketing and growth experts on the B2B growth levers that B2C companies should take inspiration from. Tip : Find out what a core target is to define your audience.
When we talk about growth levers, we regularly talk about B2C approaches that B2B companies should take inspiration from, but we hear very little about the opposite direction. B2C companies often overlook the impact that B2B strategies could have on their own growth.
Yet it is clear that some are worth considering.
5 growth levers to adopt in B2C
Here are 5 growth levers that B2C companies should seriously consider adopting:
Personalization and customer approach
Quality of products and services
Technology Integration and Automation
Strategic use of content
Collaborate with KOLs/strategic partnerships
1. First growth lever: personalization and customer approach
B2B companies are the pros of personalization (in particular by exploiting “account-based marketing”). Salesforce, Aircall, Shift Technology… so many examples that exploit customer data to offer an ultra-personalized experience to their customers.
This personalization can lead to an increase in sales of 10 to 20%. By directly contacting your prospects/customers, and already having useful information about them, you will be able to personalize your approach as much as possible to make them feel “special”.
In B2C, streaming platforms like Netflix or Amazon Prime Video do this very well post-registration: they analyze your viewing preferences to recommend movies and series that match your tastes exactly. This is the practice that you should take inspiration from to make your offers, your advertisements and your shopping experience more personalized. A satisfied customer is a loyal customer.
Actionable tip: Invest in data analytics tools and create targeted marketing campaigns brazil phone number list based on customers' personal preferences.
Tip : Learn how to personalize your offer as part of your customer loyalty strategy .
In B2B, quality is non-negotiable. Customers are demanding more and more from the products, services and tools they buy. A study conducted by PwC revealed that 73% of buyers cite the quality of the product or service as an extremely important factor in their purchasing decision. But the search for quality is not limited to businesses: who has never been disappointed by a product ordered and therefore never reordered?
In B2C, Michelin-starred restaurants have understood this very well. They offer high-quality dishes, fresh ingredients and impeccable service to satisfy the most demanding customers. If B2C companies adopted the same mentality (even for “entry-level” experiences) by focusing on the quality of their products and services at all levels, it would allow them to stand out.
Practical tip: Conduct rigorous quality testing and regularly solicit customer feedback to continually improve your products or services.