Headline Magic: How H1 Affects Website Promotion

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We continue to talk about the secrets of successful search engine optimization. In this article, we will figure out how the H1 heading affects website promotion.

To Meta Tag or Not to Meta Tag - That is the Question
Let's start with terminology. In our detailed guide , we explained what meta tags are and how they differ from HTML headings. Let's recap the difference.

Meta tags, also called metadata and meta tags, are HTML or XTML tags in the page code. These attributes are important for search engines. Meta tags inform Yandex and Google of important data, but remain hidden from users. Headers are visible to both search engines and web page visitors.

Some SEOs don't attach much importance to the terminology and call H1 a meta tag. We like precision and have a different point of view. H1 is a heading, so that's the name we'll use.

Now that we've sorted out the terms, let's move on.

What is H1
This is a first-level heading that is used to describe the page content. You can add this element to your HTML code as follows:

<h1>Main heading</h1>.

Note that H1 in various CMS is usually already prescribed by developers.

If you compare a web resource to a book, each page is a separate chapter. It requires a title that attracts the reader's attention and tells him what it is about.

When I understood the essence of the whole page from the title

*When I understood the essence of the whole page from the title

Once again about the differences between H1 and Title
We covered this topic in the already mentioned article about meta tags, but why not mention cayman islands whatsapp data the important thing again? Even SEO newbies know very well that Title and H1 should not be confused. The title is needed to form a snippet that will “lure” users and lead them to the page, where site visitors immediately see the first-level heading.

Let's review the rules for working with Title and H1:

When composing the Title and Headline, it is necessary to take into account the frequency . It is better to use mid-frequency queries in the Title, and high-frequency keys can be added to H1. This strategy allows you to avoid overspam. In addition, you should not overdo it with keys - it is enough to add one to the Title and Headline.
Title and H1 should not be too long. The optimal number of characters in the meta tag is 50–70, in the title – up to 60. The priority should be information content, not volume.
One page - one Title - one H1. Some sources claim that you can use the first level heading two or three times, but this is a mistake. There should only be one H1 per page.
We've consolidated the material we've covered - now let's delve deeper into the topic.

How the Perception of Page Content Depends on H1
The first level heading carries a "double load". It determines how both users and search engines perceive the page content.

The Impact of H1 on Web Resource Visitors
Headings allow you to create a clear, well-structured content structure. H1 gives an idea of ​​what a particular page is about. If the description matches the user's intent, he begins to study the text, which is divided into headings of levels H2–H6 for greater convenience.

Material with a well-developed structure attracts site visitors and captures their attention. H1 determines whether users want to read the publication.

Of course, it is important to work on headings at other levels. Then, even when reading diagonally, site visitors will spend more time on the page. This will improve user experience, and with it, behavioral factors, on which the effectiveness of promotion directly depends.

H1 and all other headings also help screen readers better understand the content of pages. This is important when using specialized applications that transmit text through a speech synthesizer or a Braille display.

The Impact of H1 on Search Engines
Not only people look at the first level heading, but also Yandex and Google. Search engines like informative H1s that match the content of the publication.

In addition, the heading not only allows you to structure texts, but also heads the page markup. This makes the content easy to read for both users and search robots. When the hierarchy of headings is observed, Yandex and Google analyze the page faster, which increases its chances of successful promotion in the search results.

The benefits of H1 are obvious. Now we need to figure out how to compose it correctly.

How to write a quality H1
The first level heading is important for search engines, but it is still more focused on people. That is why when composing H1 it is necessary to “humanize” it.

The basis of the title should be a high-frequency keyword, by which a specific page or the site as a whole is promoted. If the web resource contains two or more pages, a unique H1 should be selected for each of them. It is not possible to use the same title for all pages of the site.

As for the H2–H6 headings, they also contribute to promotion. You can also add keywords and phrases to them, but less frequent ones.

By the way, in headings it is not only the content that is important, but also the form. This means that H1, H2, and so on should be informative and at the same time attractive. Here you can experiment with CSS, shades, animation, and other visualization tools. In addition, you need to monitor the size of the headings: H1 should be the largest, H2 - smaller, H3 - even more compact, etc.