5 tips to increase organic reach on social media

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When it comes to showing your brand on social media channels, organic reach is quite a big and challenging factor.



Daily changes in algorithms and new features make growing and maintaining organic reach challenging.



If we focus on discovering what our target audience likes and what content they are most interested in, we will know how to deliver content they find valuable. We have no choice but to work with the algorithm, rather than fighting it.



Below are our suggestions for increasing your organic reach on social media:



1. Publishing at the right time


There is a wealth of data out there on the right time to post, but each profile and audience has its own rules. Tracking analytics will help you determine when the best time of day/week to post is.



2. User Generated Content – ​​sharing images / videos / follower reviews


Our second suggestion is to create our own and original hashtag , which users all contact number list would use when creating their own content. Then we will have a lot of user content that we can share on our social media channels.

Including a hashtag and call to action asking your followers to take a photo of themselves using your product/service.



This model will allow you to have a lot of authentic content , and it will give your audience an easy way to communicate with your brand and build social connections.



3. Using Stories to Create Transparency


Your potential customers love brands they can identify with.



Instagram and Facebook Stories are a great way to give followers a more personal look at your business. They're a great channel to showcase the more casual side of your business.



Our ideas for making great Instagram stories:

Behind the scenes stories
Team features (introducing your audience to the people who are part of your business)






4. Creating unique content


Visual content is the most important and the only item that will stop the user from "scrolling". Quality photos and videos are nowadays an indispensable item when presenting on social networks.



Quality content also includes descriptions of the mentioned photos/videos, which must be entertaining, educational and with a clearly highlighted call to action .

5. Talk to the audience


Creating interesting posts is important, but after a while your followers (potential customers) will get tired of sharing or commenting on your posts if you never post/follow back.



This is why responding to comments or sharing content from your audience is extremely important for driving organic reach and engagement.

To grow your organic reach on social networks, it is essential to participate in the community and have honest communication with your followers!



If you need additional advice about social networks or you need a team that will manage your profiles with quality - feel free to contact us !