It is important for them to be addressed in the articles, for example by starting a blog with; “as many of you probably know...” or “I am sure you will agree that...” This engagement with the reader is important for building a community.
This group of people is not active at all, so they do not read anything, do not open newsletters, do not complete their profile. They do not even consume. Even worse: they unsubscribe from your newsletter, do not log in anymore… you have already lost them! They are apparently disappointed with the final result of their first contribution or activity on the site or the site does not meet expectations.
In other words, if you make sure that the five different types of members are happy with theircambodia phone number list participation, they will never become an inactive member.
Apart from all the roles and needs, I think that the community manager might play the most important role in activating the community. It has to be someone who is also passionate about the subject/industry and can take a place in the community, knows how to motivate people, likes to network and knows how to bind the right people to him. And, last but not least, can pull the community to a higher level. Socially talented, online geek, passionate about the profession, in possession of a good network and the insights to market the plan. In short, the well-known sheep with the 5 legs! A large part of the success will depend on that.
This article was previously published on Communitymanagers.nl . Photo intro courtesy of Fotolia.