7. Other platforms such as mobile/tablet are growing rapidly
Posted: Mon Feb 17, 2025 9:40 am
Google Analytics is fun, you learn a lot about large groups of visitors. However, Google Analytics does not tell you who that specific person is, who searches your site. Amazon already knows a lot better who orders their books, they are known for this. Their recommendation algorithm is strong, but still automatic. Your common sense can make the difference in serving the visitor. There are different ways to gain more insight into your customer. For example, think of the MBTI methodology , which has blown over from change management. An empathy map can also be illuminating.
6. Get your people and processes in order
All of the above points are not one-time assignments, they should be incorporated into the daily/weekly work of the website manager or web team to make it successful. Divide the roles and let them experience the gains that can be achieved. Share the successes with each other and set goals to work towards.
Depending on how social media will play a role within your organization, you can think about creating a role as Community Manager . A person with the task to support and stimulate the community (independent of platform). But also discovering new opportunities with social media.
Some projects initially focus on the desktop website. But the growth of mobile and china phone number list tablet browsing is so fast, you can’t afford to ignore these platforms. There are several ways to support mobile visitors. Depending on your mobile strategy, you can opt for an app, a fully mobile site or a so-called responsive design of your newly launched website.
What features are you going to use for your mobile website? In case of a webshop, are you willing to invest in a complete mobile shopping experience? Do you show all content, or just a summary because of the small screen. Also think about the techniques that desktop environments do not yet have. Such as multitouch, gestures, GPS, NFC and the accelerometer. With mobile/tablet you can reduce the gap between online and offline.
Conclusion
I can be very short: Never stop developing your site, both on the business and technical side. It is not a one-time project, it is a process. And I have not even mentioned fixing annoying bugs.
Sound familiar? Are there perhaps other important reasons for you to never stop developing your site?
6. Get your people and processes in order
All of the above points are not one-time assignments, they should be incorporated into the daily/weekly work of the website manager or web team to make it successful. Divide the roles and let them experience the gains that can be achieved. Share the successes with each other and set goals to work towards.
Depending on how social media will play a role within your organization, you can think about creating a role as Community Manager . A person with the task to support and stimulate the community (independent of platform). But also discovering new opportunities with social media.
Some projects initially focus on the desktop website. But the growth of mobile and china phone number list tablet browsing is so fast, you can’t afford to ignore these platforms. There are several ways to support mobile visitors. Depending on your mobile strategy, you can opt for an app, a fully mobile site or a so-called responsive design of your newly launched website.
What features are you going to use for your mobile website? In case of a webshop, are you willing to invest in a complete mobile shopping experience? Do you show all content, or just a summary because of the small screen. Also think about the techniques that desktop environments do not yet have. Such as multitouch, gestures, GPS, NFC and the accelerometer. With mobile/tablet you can reduce the gap between online and offline.
Conclusion
I can be very short: Never stop developing your site, both on the business and technical side. It is not a one-time project, it is a process. And I have not even mentioned fixing annoying bugs.
Sound familiar? Are there perhaps other important reasons for you to never stop developing your site?