What is a semantic core and how to create it

[mostakimvip06]

Collecting a semantic core is an important stage in website development and promotion. The commercial success of the entire resource depends on its correct compilation. In this article, we will tell you what a semantic core is, how it affects the promotion of a site, and how to collect it. The article will be useful for SEO specialists, website owners, marketers, copywriters, and anyone who wants to understand search engine optimization issues.

Definition of the concept
The semantic core, or semantics, is a set of keywords, their forms and combinations, by which users search for information, goods and services on the Internet. All queries are divided by frequency, degree of commercialization and geo-dependence. We will talk about this below.

By collecting semantics, it is possible to determine:

Search object. What products, services or information are users looking for.
Phrases Used: Helps you see what phrases are being entered to search for information.
Search intent. Shows why people enter a query. They want to learn something, buy something, or compare characteristics.
Why do we need a semantic core?
Correctly composed semantics helps:

Create a convenient and understandable structure for a new website or improve the existing one.
Optimize each page of the site for specific queries and, as a result, increase organic traffic.
Identify user interests and, based on them, create a content plan for filling the web resource.
Perform interlinking of pages to distribute link weight between them.
Set up contextual advertising. However, the process of collecting semantics for website namibia whatsapp data optimization and launching a campaign will be different. We will talk about this in the following articles.
Determine customer needs and, if possible, expand the range of goods and services.
When compiling a semantic core, it is important to consider the tasks that the site must solve: increase revenue or reduce the cost of a lead. To correctly collect key queries, you need to understand the types of user queries. The future success of the resource depends on the correctness of the selection.

Realize your awesomeness and be proud of your team

*Start compiling a semantic core after a deep analysis of the audience's needs

Query classification
As we mentioned above, all search queries, despite their diversity, can be divided into several groups according to different criteria.

By frequency
According to this parameter, user requests are divided into:

High-frequency. Such queries are words or phrases that characterize the topic of the page. For example, when entering "promotion", search engine algorithms will offer commercial and informational pages, since there is no specificity of what exactly the user is looking for.
Medium-frequency. Queries of this type are a phrase that specifies what exactly the user needs. So, you can type in the search bar "order website promotion" and the search results will show commercial pages of companies that provide this service.
Low-frequency. Such queries allow you to specify the user's need. They consist of several words and have a specifier, or, as it is also called, a tail. For example, "order website promotion in Chelyabinsk at a favorable price." Search engines will display a list of Internet agencies that provide this service. The more precise the query, the lower its frequency.
It is important to understand that depending on the field of activity, region and the wording used, the frequency indicators will be different. This means that if for the phrase "buy an iPhone" a figure of several tens of thousands is a mid-frequency request, then for a highly specialized company that does embroidery on clothes in Kamchatka, even a frequency of 500 impressions per month will be high.

The semantic core should include all types of queries, and then divide them depending on the goals and objectives. So, if you need to promote a site with a small budget, it is better to focus on low- and mid-frequency queries. High-frequency queries can be used for maintaining a company blog to attract an audience and increase organic traffic.

On the commercial side
According to this parameter, queries are divided into commercial (transactional) and informational. The first type includes those that imply that the user wants to buy something or use a service. This is indicated by the words "buy", "order", "price", etc.

Informational queries are aimed at finding information about something. These can be reviews, comparisons, characteristics and overviews. The words “what”, “how”, “where”, “when”, “advantages”, etc. indicate that we are dealing with an informational query.

When compiling a semantic core for a sales site, it is necessary to include commercial queries. Informational queries should be used for writing articles for the company blog.