A practical example: how it works

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Imagine you are the owner of an online electronics store and you launch an advertising campaign on several channels at once: SEO, Yandex.Direct, advertising with bloggers and targeted advertising on VKontakte. After analyzing the data, you see the following:

SEO brought in the most traffic, but the conversion rate was relatively low. However, due to the minimal costs of attraction, this channel remains profitable.
Advertising with bloggers showed the highest ghana whatsapp data rate. Buyers who came through this channel trust recommendations and make purchases faster.
Yandex.Direct demonstrated a stable result: average traffic and good conversion. This channel brings predictable sales.
VKontakte provided a lot of traffic, but a very low sales rate. Users actively click on ads, but do not make purchases.
Based on this data, you redistribute the budget:

Increase your spending on bloggers to attract an even larger loyal audience.
Strengthen your SEO to continue to get stable and inexpensive traffic.
Maintain the current volume of investments in Yandex.Direct.
You are reducing your advertising budget on VKontakte because it does not justify the costs.
Bottom line: for the same investment, you increase overall conversion, optimize costs, and see sales growth.