And if the answer is yes, let him do it

[Irfanabdulla1111]

It doesn't hurt to ask yourself throughout the day: Can a machine do what I'm doing better?


So, don't think that your ability is to raise and lower bids.

Focus on strategy, on the decisions that a machine does not have the capacity to make today, such as those that require sitting down with colleagues from other areas, or from your own, to draw up complex strategies that involve the business.

I have yet to see a marketing director on any bot's card, nor have I seen them lead the PPC department of a large company, but I have seen them raise and lower bids.

And that's all!

I hope you found this review of the stages of creating and optimizing search network email list of australia campaigns in Google Ads interesting.

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Manuel Vilella Salcedo
Hello. I am Manuel Vilella Salcedo, a SEM / PPC and Social Ads / Paid Social specialist. I studied Computer Engineering at the University of Alicante and I have been lucky enough to work for large agencies such as Neo@Ogilvy Madrid, with brands such as Iberostar, and also for others such as Digital Menta Valencia. RBA, Axel Springer or Microsoft are some of the companies that have trusted my work. I also often participate in leading marketing media in Spain such as MarketingDirecto(.)com or El Publicista. I have had the great pleasure of being among the Top-10 most read opinions on MarketingDirecto(.)com 2016. Currently, I work as a PPC and Paid Social specialist at SPRINTER (JD Sports). You can also find me writing on the Semrush blog.