Important recommendations for successfully using this method
Posted: Tue Feb 18, 2025 3:06 am
Creative audience targeting
David de Jong from Adrime has the pleasant task of explaining in 20 minutes how advertising based on profiles came about and why it is so popular to use creative (re-)targeting.
He starts by taking us through the history of online advertising:
1995-2011: Increased measurability, purchasing based on reach, then came Google search, then purchasing based on conversion emerged.
2005-2008: Gaining knowledge from visitors is central (behavioral targeting)
2008-present: Knowledge of the target group is key. You can use that to target.
David explains that it is the publishers who build the profiles and offer them to advertisers via a supply side platform (ssp). Advertisers then indicate via a demand side platform (dsp) which profiles they want to target. By means of real time bidding it is possible to place a bid per profile. This means that you no longer buy in bulk, but the price is determined per profile.
When the advertiser then stores well what the behavior of such a profile has been on his website, he also knows what he wants to offer to show that person something again. Based on the behavior, a banner is then shown that is not standard, but dynamic (content differs per profile). This system of advertising based on the previous behavior on the website of an advertiser is called retargeting .
Research shows that the combination of tailoring advertising to profiles as specifically as possible and using retargeting is actually a lot more successful than targeting the environment, profiles alone or using retargeting alone.
Ensure a 'smart mix'
Measure continuously, and all channels (Umfeld vs Retarget vs xxxx)
Measure influence
Use preferences to display correct message
Who, what, where, why, …
Understand the psychology of a purchase
Regarding the item 'measure influence': In a later blog I will come back to georgia phone number list this in detail, and tell you more about Adversitement, who has developed something very nice for this.
How to reach and engage your audience through social gaming
Our second workshop of the day is hosted by Sidney Mock from Spilgames. This workshop will analyze the social wave of the past few years and look at how gaming is part of this important development.
Spilgames is, as is well known, one of the largest companies in the field of games. The market for games started in 1972 with the game Pong and has now developed into Fifa2011. Despite all the computers and game consoles, the world has by far the most growth in the field of online and wireless. Online is already so big at the moment that about 300 games are started every second.
The most played online games are the so-called social games. These are games where you need your friends to get ahead. More than half of all Facebook users are already MAU (Monthly Active User). Something that is comparable to the number of viewers of, for example, American Idol.
David de Jong from Adrime has the pleasant task of explaining in 20 minutes how advertising based on profiles came about and why it is so popular to use creative (re-)targeting.
He starts by taking us through the history of online advertising:
1995-2011: Increased measurability, purchasing based on reach, then came Google search, then purchasing based on conversion emerged.
2005-2008: Gaining knowledge from visitors is central (behavioral targeting)
2008-present: Knowledge of the target group is key. You can use that to target.
David explains that it is the publishers who build the profiles and offer them to advertisers via a supply side platform (ssp). Advertisers then indicate via a demand side platform (dsp) which profiles they want to target. By means of real time bidding it is possible to place a bid per profile. This means that you no longer buy in bulk, but the price is determined per profile.
When the advertiser then stores well what the behavior of such a profile has been on his website, he also knows what he wants to offer to show that person something again. Based on the behavior, a banner is then shown that is not standard, but dynamic (content differs per profile). This system of advertising based on the previous behavior on the website of an advertiser is called retargeting .
Research shows that the combination of tailoring advertising to profiles as specifically as possible and using retargeting is actually a lot more successful than targeting the environment, profiles alone or using retargeting alone.
Ensure a 'smart mix'
Measure continuously, and all channels (Umfeld vs Retarget vs xxxx)
Measure influence
Use preferences to display correct message
Who, what, where, why, …
Understand the psychology of a purchase
Regarding the item 'measure influence': In a later blog I will come back to georgia phone number list this in detail, and tell you more about Adversitement, who has developed something very nice for this.
How to reach and engage your audience through social gaming
Our second workshop of the day is hosted by Sidney Mock from Spilgames. This workshop will analyze the social wave of the past few years and look at how gaming is part of this important development.
Spilgames is, as is well known, one of the largest companies in the field of games. The market for games started in 1972 with the game Pong and has now developed into Fifa2011. Despite all the computers and game consoles, the world has by far the most growth in the field of online and wireless. Online is already so big at the moment that about 300 games are started every second.
The most played online games are the so-called social games. These are games where you need your friends to get ahead. More than half of all Facebook users are already MAU (Monthly Active User). Something that is comparable to the number of viewers of, for example, American Idol.