Neuromarketing: A New Word in Retail
Posted: Tue Feb 18, 2025 3:18 am
Neuromarketing primarily affects the visual aspect, since visual information is of the greatest importance in perceiving the surrounding world - including at the point of sale. Neuromarketing is based on the science of studying the human brain, which is also called the fourth discovery of mankind (the first three were taken care of by Copernicus, Darwin and Freud).
According to the latest research, the mind no longer determines human behavior. It is controlled by emotional processes rooted in the genetic depths of the brain. It is on them that a person's perception of the surrounding world depends.
Today, it has been proven that consciousness malaysia whatsapp data influenced by neurological mechanisms that act subconsciously. And thanks to technologies that allow us to establish how irritation is processed in the brain, we can achieve the most accurate understanding of neurological processes and the cognitive and emotional capabilities associated with them.
The black box opens its door: in mental processes, everything is based on the material substrate of neurological networks, which are interconnected by biochemical and biophysical processes.
The dualism of body and spirit is a fiction. Descartes was mistaken when he said: "I think, therefore I am." Antonio Damasio's formulation "I feel, therefore I am" is more correct today.
Without emotion there is no truth
The greatest achievement in brain research is
the liberation of the human soul from the prison of reason: human behavior is controlled not by reason, but by emotion. If we only imagine that the genetic makeup of higher primates (for example, chimpanzees) is approximately 98.6% identical to that of humans, this will shake the foundations of our self-awareness. On the other hand, this gives us food for thought about the influence of emotions on our lives.
All mental processes are processed in the brain at a subconscious level, and we cannot influence them before they cross the threshold of consciousness (our <I>). And what happens before the irritation that enters the brain turns into an image, sensation, sound, smell? Who is the mysterious artist who paints a picture of the world without our knowledge? It can be assumed that the evolutionary task of consciousness is to fight against systems that are limited to unconscious, emotional behavior.
Without belittling the importance of consciousness (which we are gifted with as homo sapiens), it should be noted that emotions affect us to no lesser extent. They are the result of neurological reactions to stimuli that lead to a state of physical arousal for a short time and are ultimately perceived by us as feelings. They reflect genetic and individual memory, which should help us reflexively and subconsciously to act correctly (i.e., to seek out a source of pleasure and avoid danger). They embody a person’s value system and, according to Antonio Damasio, are <inextricably linked with the idea of good and evil>. They interfere with cognitive processes and influence human behavior. Emotion always leads to movement and is thus the cause of any action.
According to the latest research, the mind no longer determines human behavior. It is controlled by emotional processes rooted in the genetic depths of the brain. It is on them that a person's perception of the surrounding world depends.
Today, it has been proven that consciousness malaysia whatsapp data influenced by neurological mechanisms that act subconsciously. And thanks to technologies that allow us to establish how irritation is processed in the brain, we can achieve the most accurate understanding of neurological processes and the cognitive and emotional capabilities associated with them.
The black box opens its door: in mental processes, everything is based on the material substrate of neurological networks, which are interconnected by biochemical and biophysical processes.
The dualism of body and spirit is a fiction. Descartes was mistaken when he said: "I think, therefore I am." Antonio Damasio's formulation "I feel, therefore I am" is more correct today.
Without emotion there is no truth
The greatest achievement in brain research is
the liberation of the human soul from the prison of reason: human behavior is controlled not by reason, but by emotion. If we only imagine that the genetic makeup of higher primates (for example, chimpanzees) is approximately 98.6% identical to that of humans, this will shake the foundations of our self-awareness. On the other hand, this gives us food for thought about the influence of emotions on our lives.
All mental processes are processed in the brain at a subconscious level, and we cannot influence them before they cross the threshold of consciousness (our <I>). And what happens before the irritation that enters the brain turns into an image, sensation, sound, smell? Who is the mysterious artist who paints a picture of the world without our knowledge? It can be assumed that the evolutionary task of consciousness is to fight against systems that are limited to unconscious, emotional behavior.
Without belittling the importance of consciousness (which we are gifted with as homo sapiens), it should be noted that emotions affect us to no lesser extent. They are the result of neurological reactions to stimuli that lead to a state of physical arousal for a short time and are ultimately perceived by us as feelings. They reflect genetic and individual memory, which should help us reflexively and subconsciously to act correctly (i.e., to seek out a source of pleasure and avoid danger). They embody a person’s value system and, according to Antonio Damasio, are <inextricably linked with the idea of good and evil>. They interfere with cognitive processes and influence human behavior. Emotion always leads to movement and is thus the cause of any action.