Influence on search engines
We all vote on content that we find worth sharing. This helps to filter the daily flow of information. This filter mechanism in particular attracts the attention of search engines. They have been trying to separate bad content from quality content for years.
The social effect is expected to have an increasingly important influence on the search results. An important reason for Google to launch its own like button: the +1 button . This works in the same way as the Facebook counterpart and will, according to Google, have an influence on the search results.
Google is also currently including likes and followers in their algorithm. The influence of hungary phone number list this on the ranking will probably continue to increase, although Google has not yet made an official commitment to this. Bing recently announced that the search results will be fed by Facebook. The collaboration between the superpowers Microsoft and Facebook makes the search results of Bing a lot more personal. Once logged in, you can see when your Facebook friends have liked a page.
The idea behind this is clear. Research shows that most people use advice from family and friends when making decisions. By seeing the advice of others (the likes) in the search results, people are more likely to find relevant search results and can make decisions more easily.
Yoox.com places a like button on every product page
Provide interesting content
Make sure you offer the like button in logical places in your webshop. Think about what could be worth liking. For example, place the button on every product page so that the visitor can immediately (positively) review the products. Facebook recommends the following to maximize the CTR (Click Through Rate) of the button:
Show thumbnail photos of friends next to the like button
Place the button above and below each article or product page and close to visual content such as videos and photos
Give your visitor the option to add a comment to his 'like', this also increases the discussion on your fan page
In addition, draw attention to your Facebook page and communicate why the visitor should like it. Create added value for your visitor. For example, think of offering (large) discounts or giving away special products. Organize competitions in which only your Facebook fans can participate. In this phase, it is about creating the right buzz to ensure that the number of Likes grows. Interact with your fans. Try to find out what interests them and respond to this.