Although this is a study from the US and the fan pages there are many times larger than in the Netherlands, this still gives a very good indication. The value of a page can therefore theoretically be determined by multiplying the number of fans by the value per fan. A few calculation examples. If we assume the data from the study below, the 19,077 fans of the Dutch Facebook page of Starbucks would be worth 3,147,705 euros. Not bad, if I say so myself. According to the same calculation method, the 14,419 fans of Nike Running Nederland would be worth approximately 2,076,336 euros. And if we go by the average value of Nokia, Motorola and BlackBerry, the page of jamaica phone number list HTC Nederland with 28,752 fans could be worth 3,162,270 euros today.
Now these seem like huge amounts, but they are actually quite reasonable. I know plenty of people who spend more than 165 euros (235 dollars) per year at Starbucks. And as an avid runner, I also spend around 144 euros (205 dollars) per year on running shoes and clothing from brands such as adidas or Nike. A phone from HTC also quickly costs more than 110 euros (155 dollars), even though you pay this price partly via your phone bill. In short: I think that the average value of 95 euros per fan comes pretty close to the truth.
Value of a Facebook fan 2
Marketing value
Let us now look at the value from a marketing perspective. And then specifically at the brand value, also known as brand equity in technical terms . In many cases, the budget for activities on Facebook will also come from the marketing budget. An old wisdom teaches us: marketing represents costs (expenses) in the short term, which often only generate value (income) in the long term because your brand becomes more valuable and you can ask a higher price for your products. Even though companies sometimes forget this, investing in your brand is extremely important for the value of your company in the long term.