How to make Instagram Stories correctly?
Posted: Mon Dec 23, 2024 9:19 am
Let's start by analyzing the generations that love this format so much.
Millennials and Gen Z have grown up with digital marketing and content.
This makes them almost immune to the usual stuff, not to mention spam: these generations, unlike previous ones, consider ALL promotional content to be spam.
Don't you find it curious?
So the number one requirement is not to sell. We must entertain, inform and educate, but not sell.
The first lesson we should learn from Instagram Stories is that they are an opportunity, rather than a sales tool to beat down suffering users.
1.- Invest in creativity
Stories, like all content, work best when you give them a little love.
This affection means that you use visual content in the form of video, images, illustrations, gifs, emojis and whatever else you can think of.
How does this fit in with that casual air I was talking about earlier?
Well, that's an excellent question, which we'll better illustrate with a creative example.
Instagram stories - video gif
In this example from the vegan recipe account Vegansrecipe , you can see that Instagram Stories can be used in a very casual way, without the classic structure of title, body text and link, as social media updates are usually set up.
It's time to put stories that connect on the table, not promotions and discounts!
2.- Silence, camera, action!
The days when a product was presented with its packaging still intact have no place in the world of Instagram Stories.
On the contrary, stories were created to tell consumers how products are used or consumed, directly in the lives of users and customers.
This is where influencers or micro influencers come into play .
Audiences with a loyal following who see the product in real people.
In this way, companies multiply the reach of their stories and access new audiences and, in the case of micro influencers , with engagement rates much higher than a solitary photo on any other social network.
This is the case of the Dr. Brandt brand, which thanks to the intelligent use of Instagram stories has email list of dutch business gone from 30,000 followers at the end of 2016 to the 175,000 it has today.
Instagram stories - Brand
In their stories you will find images mixed with videos of their products that show how consumers and influencers take advantage of their cosmetics.
Millennials and Gen Z have grown up with digital marketing and content.
This makes them almost immune to the usual stuff, not to mention spam: these generations, unlike previous ones, consider ALL promotional content to be spam.
Don't you find it curious?
So the number one requirement is not to sell. We must entertain, inform and educate, but not sell.
The first lesson we should learn from Instagram Stories is that they are an opportunity, rather than a sales tool to beat down suffering users.
1.- Invest in creativity
Stories, like all content, work best when you give them a little love.
This affection means that you use visual content in the form of video, images, illustrations, gifs, emojis and whatever else you can think of.
How does this fit in with that casual air I was talking about earlier?
Well, that's an excellent question, which we'll better illustrate with a creative example.
Instagram stories - video gif
In this example from the vegan recipe account Vegansrecipe , you can see that Instagram Stories can be used in a very casual way, without the classic structure of title, body text and link, as social media updates are usually set up.
It's time to put stories that connect on the table, not promotions and discounts!
2.- Silence, camera, action!
The days when a product was presented with its packaging still intact have no place in the world of Instagram Stories.
On the contrary, stories were created to tell consumers how products are used or consumed, directly in the lives of users and customers.
This is where influencers or micro influencers come into play .
Audiences with a loyal following who see the product in real people.
In this way, companies multiply the reach of their stories and access new audiences and, in the case of micro influencers , with engagement rates much higher than a solitary photo on any other social network.
This is the case of the Dr. Brandt brand, which thanks to the intelligent use of Instagram stories has email list of dutch business gone from 30,000 followers at the end of 2016 to the 175,000 it has today.
Instagram stories - Brand
In their stories you will find images mixed with videos of their products that show how consumers and influencers take advantage of their cosmetics.