What is Google AdSense?

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Monetizing content on the Internet is one of the great opportunities that the digital environment offers to content creators, bloggers and website owners. In this regard, one of the most popular and widely used tools for this purpose is Google AdSense.

This advertising program allows website owners to earn revenue by displaying relevant ads to their audience. But how does Google AdSense actually work and why is it such an attractive option for those looking to monetize their platform?

In this article of thedigital agency Algorithm, we will elaborate on how it works and the key aspects that users should consider when implementing this service on their websites.

What is Google AdSense and what is it used for?
Google AdSense is a free advertising platformGoogle which allows you to monetize online content by displaying advertisements. It can be used by website owners, blogs or YouTube channels. These ads are managed by Google and can be text, image, video or depending on the type of content and the audience's interest.

Differences between Google AdSense and Google Ads
Google Adsis the platform that businesses and companies use to advertise through the Google search engine. It is classified as SEM positioning and allows you to appear in the Google search engine's advertising area, as well as in other locations.

On the other hand, Google AdSense is aimed at owners who want to display ads and czech republic whatsapp data earn money on their websites or YouTube channels. In other words, the income is obtained precisely from the payment made by companies when advertising through Google Ads.

You may be interested in: SEM: how to use it to your company's advantage

how google adsense works
How does Google AdSense work?
With these concepts clear, we can determine that Google AdSense and Google Ads are two sides of the same coin.

Focusing on Google AdSense, it uses a system known as cost per click (CPC) and cost per thousand impressions (CPM). In the CPC model, the advertiser pays the site owner every time a user clicks on one of the ads.

In the case of CPM, revenue is generated for every thousand views of the ad, regardless of whether the user clicks or not. This allows for a great deal of flexibility in how site owners can generate revenue.

One of the great appeals of AdSense is that it uses Google's vast advertising ecosystem to select highly relevant ads. That is, Google AdSense chooses the ads it considers most relevant to your audience, taking into account the content you share and the characteristics of your users. Using an automatic auction, it selects those with the highest bid to appear on your site.

If we look at it this way, how Google AdSense works is:

1. Advertisers : They use Google Ads to advertise, increase their online visibility and earn income from the services or products offered.


2. Google : acts as an intermediary between advertisers and website owners/YouTubers. It also offers a complete ecosystem that allows all parties to meet their objectives.


3. Content creators : They use Google AdSense to monetize their online content by selecting the most appropriate topics and the number of ads they want to display.


4. Users : End users can consume the generated content for free in exchange for viewing advertisements.

Advantages of Google AdSense
1. Ease of use : The process of registering and integrating ads is quite simple, even for people with limited technological knowledge.


2. Passive Monetization – Once ads are set up, the site owner can generate revenue automatically, without having to manage advertising.


3. Relevant ads : Google's algorithm displays ads that match the website content and visitors' interests, increasing the chances of clicks.


4. Variety of formats : Google AdSense offers a wide variety of advertising formats, allowing owners to adapt advertising to the design of their page without interfering with the user experience.


5. Customizable : Content creators can select which types or categories of ads they want to display. Additionally, topics and advertisers can be blocked.

Disadvantages of Google AdSense
1. Dependence on traffic : If the site does not have a significant volume of visitors, the income will be very low. In addition, pay-per-click is usually not very high, so in order to generate significant income, it is necessary to have a large volume of traffic and clicks on the ads.


2. User experience : Most users are annoyed by ads. This can worsen the user experience and thus negatively impact your website or YouTube channel traffic.


3. Ad selection : You may find some ads that you don't like, especially at the beginning while Google AdSense learns to identify which ones best fit your content.


4. Delay in revenue generation : Ads may not perform as expected at first, or people may take a while to respond to them. This means that revenue does not come in immediately.


5. Cookies : Google AdSense collects information from your users through cookies. To display advertising you must include a consent notice, which can be annoying for users.

How to use Google AdSense?
If you have wondered how to use Google AdSense, here is the answer now that you know what Google AdSense is and what it is used for, as well as its advantages and disadvantages.


The first thing you need to do is go to the website and click on the “Start” button. If you already have a Google account, you can use it.


Once you've signed in, you'll need to fill out the remaining details and accept the program policies. Google will receive your request and ask you to link your AdSense account to the website or YouTube channel you want to monetize.

how to use google adsense
Then, it will be time for monetization, to do this you must register your domain on the platform under “Sites followed by New site”. Google will start a validation process in which your website will be analyzed in depth to check if you meet the requirements.


The next step is to access the monetization section and check if you meet the requirements indicated on the website. If you do, you will have to choose what type of ads you want to show on your videos. At this point you can configure both the type and the category or the quantity, generally or individually.