10 tips to increase organic reach on Facebook

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Wondering why only a few people are seeing the post you made on your Facebook page? Are you interested in how to increase organic reach on Facebook, that is, how to reach a large number of users with minimal investment? Looking for tips to help you get your Facebook Page activity up again?

Organic reach on Facebook has been a topic of discussion on the digital scene for a long time. For those who don't know, organic reach on Facebook is actually the number of users who see your post (without investing money in promoting it) and are fans of your page.

In 2015, the organic reach was at the level of about 5 percent, and today it amounts to a miserable 1.5 percent . Specifically, if you have 1000 fans who have liked your Facebook page, then only 15 people see your post on that page. Yes, out of all the huge fans, only about 15 of them see your post - which is really devastating.

Unfortunately, many users are to blame for such a low reach because they make mistakes when publishing content . To help you increase your organic reach on Facebook, we've decided to share with you 10 tips to help you do just that. In the rest of the text, find out which 10 tips are smart to use if you want to increase your organic reach on Facebook .

Use attractive photos and videos
10 tips to increase organic reach on Facebook in 2019Facebook users view a large number of posts on Facebook every day, and that's why it's important to stand out among them. Visual content attracts the attention of users much more easily and with better quality. If you want to use this to your advantage, it is important to post attractive photos and video materials on your Facebook page. Always be one step ahead of the competition, use your creativity – and create visual content that will 'catch everyone's eye'.

Be careful with the amount of links
Facebook is paying more and more attention to users creating their own content just for the network. But when you do want to publish something from a third party, the fact is that you will do it via a link to an external all phone number in cambodia source. What many do not know is that Facebook controls these links and ranks your content according to the quality of the link to a certain position on the news feed. Pay attention to the quantity and quality of the links you publish.

Publish different types of content
10 tips to increase organic reach on Facebook in 2019

When you publish the same or similar content day after day, it becomes tiring for users. It is recommended that you come up with some new and different content every day that will make your posts interesting. Experiment with different post types to see which post type gets you the best results. So, diversity is the path to greater organic reach on Facebook.

Don't overdo it with the number of posts.
A few years ago, it was popular to post several times a day on Facebook pages because it increased the organic reach of the page. Today, the situation is much different because there are too many friends and pages that bombard us with content every day. If you want great results, you need to research what posting pace is optimal for what you do. Sometimes 3-4 posts a week can have a greater impact than posting several times a day.

Find the ideal time to post
In addition to creating engaging content that will engage users, it's also important to find the ideal time to publish that content. There's no point in publishing content when most of your users aren't active and no one will care about your post. Find out what your fans' habits are, when they're most active on Facebook – and based on that, define the best time of day to publish new content.

Emphasize the importance of users
Users are the most important factor in the whole story of reach, but also in the creation of Facebook pages in general . Namely, without active users, the page itself has no point in existing. Therefore, you must treat users with quality - and you must put the interests of the users in the foreground . Publish the content they send you, start a competition in which they can win something and address them with respect - because after all, they are living beings on the other side of the screen.

Encourage them to take action, but smartly
10 tips to increase organic reach on Facebook in 2019

About a year ago, we witnessed all the posts where the pages asked us to tag a friend who would take us for burek or to tag a person who was bad at playing games , etc. Today, we can no longer see such posts on Facebook – and the key reason is that Facebook has developed an algorithm that pushes such posts to the very bottom. Encourage users to take action and comment, but don't be too intrusive about it – everything has to be natural and gradual.

Use the live video function
Live video has been present on Facebook for some time, but only a small number of users actually use it in practice. This can be your advantage over your competitors because you will be creating content that others are not creating . You will also use an advanced function developed by Facebook - so Facebook itself will give you additional points and greater organic reach.

Reuse successful old content
10 tips to increase organic reach on Facebook in 2019If you had a great post a month ago that achieved great organic reach, it would be a shame not to use it again. This way, you will reach new users with quality content. Of course, it is not wise to publish old news, but it must be evergreen content. Refine an old successful post with new details and publish it again on your Facebook page – the results should not be lacking.

Ask users to turn on notifications
In addition to liking your Facebook Page, users can take a few additional actions to increase their reach. First, they can set the Like button's additional options to show your posts first in their news feed - meaning users will come across your content more often. Another thing users can do is turn on notifications so they can be notified whenever you post something on your Page.

Conclusion
Achieving greater organic reach is often a challenging task and often doesn't pay off. The above tips should help you increase your organic reach, but they should also encourage users to take more action on your page .

If you don't have time to post regularly on Facebook or some things are not completely clear to you – it's time to contact us for help. Our expert team has a lot of successful Facebook projects behind it and we are ready to help you too. Fill in the fields below, launch your Facebook page according to the greater interest of users – and launch your business towards success .