Within 1.5 years, half a million followers and friends via Twitter and Facebook. Every museum dreams of it, KLM achieved it. At the conference 'Involve! share your knowledge?' , organised by MuseumFuture , cultural heritage professionals were given a glimpse behind the scenes of the airline's success on social media. In addition, the institutions shared how they interact with the public online. Curious about how you can learn from KLM and what the current 'social status' of the sector is? Here are the findings in a row.
“I myself am still a conscious egg on Twitter ,” Anna Ketting confides to us. After enviable mexico phone number list stories about social media campaigns based on the personal involvement of thousands of travelers, the social media manager of KLM ironically enough turns out not to have much need to share personal information via social media. As a keynote speaker, however, she kicks off the day promisingly. A room full of cultural heritage employees gets a valuable glimpse into the social media kitchen of KLM.
April 24, 2010, an overflowing timeline to @KLM on Twitter, only 0.5 FTE on Twitter and Facebook, Hootsuite as a monitoring system and no policy for social media. That was the situation at KLM at the time of the Icelandic ash cloud that paralyzed all air traffic. The need to provide stranded travelers with real-time information due to a stagnating call center became the successful social media crash course that convinced KLM's top management that it was not 'something that would blow over'. Since then, an own (online) pillar has been built within the company, in addition to e-commerce, corporate communication and marketing.
ons may be useful for their continued existence. So that next year, with the same selection of participants, we can conclude that the sector is well on its way to growing from stage 2, structural embedding in the organization, to stage 3. The stage from which the greatest visible innovation for the sector is achieved: an interactive focus on the public.