15 mistakes to avoid when creating a website
Posted: Tue Feb 18, 2025 5:58 am
Creating a website may seem simple, but there are common mistakes that can negatively affect your search engine rankings and user experience. A website must be visually appealing and functional to meet the stated objectives. Otherwise, it will be difficult to attract and retain users.
As a web design agency , we know these mistakes first-hand and how to avoid them. If you've already created your website, you may have made some of them without knowing it. Luckily, you can correct these mistakes with professional help, improving both the performance and the positioning of your website.
1. Unprofessional web design
Creating a WordPress website design can be easy thanks to pre-built templates, but it's not always easy to choose the right one or take advantage of all its features. A sloppy design can scare away users before they even explore your content.
Customize the template by adding your logo, choosing a font that is consistent with your brand, and organizing the visual structure correctly . An attractive and well-thought-out design improves the user experience and contributes to the success of your website.
2. Low-value content
One of the most common mistakes is filling the website with generic and irrelevant content . Repetitive and empty texts can damage the credibility of your site and reduce the time users spend on it.
It is essential to create original, quality content that provides value to the reader. For example, instead of saying “Marketing and communication company”, you can choose “We help you communicate your product and connect with your ideal client”. Well-crafted content makes all the difference .
3. Not working on SEO
Even if your website is new, not optimizing it for search engines can limit its visibility. Errors such as duplicate titles, repeated meta descriptions, or poor content directly affect ranking.
Avoid practices like Black Hat SEO , as they can lead to penalties. Instead, implement ethical SEO strategies that deliver sustainable long-term results.
4. Confusing domain
The domain should be simple and easy to remember . Avoid long, complicated netherlands whatsapp data domains or those that include special characters such as hyphens, accents or the letter “ñ”.
A good domain name should reflect the purpose of your website and be easy to type and pronounce. This will make it easier for users to remember and share it.
5. Excessive use of pop-ups
Pop -ups can be useful for attracting subscribers or promoting offers, but excessive use can annoy users and affect navigation .
Avoid displaying pop-ups immediately upon entering the website. Let the user explore the content before offering to subscribe or take advantage of a promotion.
6. Damaged or inoperative functions
Technical errors affect user confidence . Buttons that don't work, forms that don't submit correctly, or broken links can frustrate visitors.
Conduct regular checks to ensure that all features are operational. A website free of technical errors improves user experience and conveys professionalism.
7. Slow web loading
Loading speed is a key factor for both user experience and SEO positioning. A slow website can increase bounce rates and reduce conversions .
Optimize images, minimize the use of heavy videos, and review your code to remove unnecessary elements. Tools like Google PageSpeed Insights can help you identify areas for improvement.
8. Non-responsive web
In the mobile era, a website must adapt to all devices . If your site is not responsive, you will lose a large part of potential traffic.
Make sure your site displays correctly on mobile, tablet and desktop. Smooth navigation and fast responsiveness are essential to retaining users.
9. Unintuitive content structure
If users can't find what they're looking for easily, they're likely to leave the page. A confusing or disorganized structure can negatively impact usability .
Organize your content in a logical and simple way. Your homepage should clearly present who you are and what you offer. Use intuitive menus and clear content hierarchies.
10. Broken links
Broken links cause frustration and hurt SEO . Users expect to find the information they are promised, and not being able to access it can damage your website's reputation.
Use tools like Screaming Frog or Google Search Console to identify and fix broken links on a regular basis.
11. Lack of calls to action (CTAs)
A page without clear Call To Actions can leave users unsure of what to do next. CTAs are essential to guide the user towards conversion , whether it be a purchase, a subscription or a contact.
As a web design agency , we know these mistakes first-hand and how to avoid them. If you've already created your website, you may have made some of them without knowing it. Luckily, you can correct these mistakes with professional help, improving both the performance and the positioning of your website.
1. Unprofessional web design
Creating a WordPress website design can be easy thanks to pre-built templates, but it's not always easy to choose the right one or take advantage of all its features. A sloppy design can scare away users before they even explore your content.
Customize the template by adding your logo, choosing a font that is consistent with your brand, and organizing the visual structure correctly . An attractive and well-thought-out design improves the user experience and contributes to the success of your website.
2. Low-value content
One of the most common mistakes is filling the website with generic and irrelevant content . Repetitive and empty texts can damage the credibility of your site and reduce the time users spend on it.
It is essential to create original, quality content that provides value to the reader. For example, instead of saying “Marketing and communication company”, you can choose “We help you communicate your product and connect with your ideal client”. Well-crafted content makes all the difference .
3. Not working on SEO
Even if your website is new, not optimizing it for search engines can limit its visibility. Errors such as duplicate titles, repeated meta descriptions, or poor content directly affect ranking.
Avoid practices like Black Hat SEO , as they can lead to penalties. Instead, implement ethical SEO strategies that deliver sustainable long-term results.
4. Confusing domain
The domain should be simple and easy to remember . Avoid long, complicated netherlands whatsapp data domains or those that include special characters such as hyphens, accents or the letter “ñ”.
A good domain name should reflect the purpose of your website and be easy to type and pronounce. This will make it easier for users to remember and share it.
5. Excessive use of pop-ups
Pop -ups can be useful for attracting subscribers or promoting offers, but excessive use can annoy users and affect navigation .
Avoid displaying pop-ups immediately upon entering the website. Let the user explore the content before offering to subscribe or take advantage of a promotion.
6. Damaged or inoperative functions
Technical errors affect user confidence . Buttons that don't work, forms that don't submit correctly, or broken links can frustrate visitors.
Conduct regular checks to ensure that all features are operational. A website free of technical errors improves user experience and conveys professionalism.
7. Slow web loading
Loading speed is a key factor for both user experience and SEO positioning. A slow website can increase bounce rates and reduce conversions .
Optimize images, minimize the use of heavy videos, and review your code to remove unnecessary elements. Tools like Google PageSpeed Insights can help you identify areas for improvement.
8. Non-responsive web
In the mobile era, a website must adapt to all devices . If your site is not responsive, you will lose a large part of potential traffic.
Make sure your site displays correctly on mobile, tablet and desktop. Smooth navigation and fast responsiveness are essential to retaining users.
9. Unintuitive content structure
If users can't find what they're looking for easily, they're likely to leave the page. A confusing or disorganized structure can negatively impact usability .
Organize your content in a logical and simple way. Your homepage should clearly present who you are and what you offer. Use intuitive menus and clear content hierarchies.
10. Broken links
Broken links cause frustration and hurt SEO . Users expect to find the information they are promised, and not being able to access it can damage your website's reputation.
Use tools like Screaming Frog or Google Search Console to identify and fix broken links on a regular basis.
11. Lack of calls to action (CTAs)
A page without clear Call To Actions can leave users unsure of what to do next. CTAs are essential to guide the user towards conversion , whether it be a purchase, a subscription or a contact.