The average cart abandonment rate is 69.99%, according to the Baymard Institute . This is an average of 48 shopping cart abandonment studies, ranging from 56% to 81%.
Mobile users have the highest cart abandonment rate: 85.65% of shoppers never make it to checkout.
According to ContenidoCuadrado , shoppers between 25 and 34 years old have the highest tendency to abandon their cart (21%), followed immediately by the 35 to 44 age group (20%).
If you put yourself in your customers’ shoes, you can legal hero whatsapp number figure out why they abandon their carts most of the time. According to a study by Baymard Institute, one of the second biggest reasons people abandon their carts is because they were asked to “create an account” during the checkout process.
Needless to say, this practice can be frustrating for a customer looking to quickly conclude their shopping experience. Because of the instant gratification that our technology-driven world provides, no one really wants to waste time doing mundane tasks like filling out their details when they are at the critical point of making a purchasing decision.
So how do you solve these problems and increase your conversion rates?
One strategy we've found helpful is using cart abandonment popups. Those little boxes that offer incentives, discounts, and extras when a customer decides to abandon their cart. Popups can go a long way in reducing cart abandonment .
Cart abandonment popups are life-saving reminders and can positively impact your conversion rate.
Important statistics you should know
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