SEO optimization of a website
Posted: Tue Feb 18, 2025 7:22 am
What types of websites require SEO image optimization?
In an ideal world, all websites would have images perfectly prepared for organic positioning. Given that reality is different, there are sectors and types of portals in which a specific strategy for visual content will provide more value than in others.
It is also worth mentioning that there are different levels of work to be done on images in terms of SEO . From simpler and more essential aspects such as incorporating ALT and HTML attributes into the HTML tags of images, to more complex tasks such as generating a specific Sitemap for images.
Depending on the weight that this type of visual content has on our website and business, we will delve into this type of action at different levels.
That being said, some of the types of websites that can benefit most from image SEO are:
E-commerce : In online stores with a large number of products, optimizing product photos is essential, both for SEO and to offer a good user experience.
Websites in sectors oriented towards design, art , etc.: in this type of website intrinsically linked estonia whatsapp data to a visual component, the quality and optimization of the images is vital.
Websites where the visual experience is part of the purchasing process : in sectors such as decoration, searching for images is another step in the Consumer Journey.
How to optimize images for SEO?
The main actions you can take to optimize your website's images for SEO are:
File name : Include the keyword as part of the image name.
Optimize weight : especially mandatory on websites with a high volume of traffic from mobile devices, reducing the weight of images without affecting their quality.
Adapt the image resolution to the device : through the HTML srcset attribute we can define what resolution to display depending on the device through which the user accesses.
Choosing the right format type : In general, JPG is the most widely used format for images on the web, but other types such as PNG or GIF provide different functionalities (transparency, animations) at the risk of increasing their weight.
Incorporation of the ALT and TITLE attributes : with a short description of the image, always adding the keyword we are targeting.
Footer : Known in English as “Caption”, the introduction of an optimized footer can add positive value to our SEO strategy.
OpenGraph Protocol : preparing the code of our pages so that when they are shared on social networks and other platforms, they show the correct image.
Image Sitemap : To make it easier for Google to access all our images, we can generate a specific XML Sitemap for them. We also have the option of associating an image with the pages of our normal Sitemap.
Using Schema structured data : specifically for online stores. If we mark our products with the correct specification, including images, users will be able to access the product sheet via the Google Images search engine.
Hosting images on our server : although it is not common, there are websites where images point to other portals. We should avoid this type of practice.
Relevant, quality and original images : to the extent possible, use your own images (avoiding image banks) taken by professionals.
Why are images important for SEO?
Below, we highlight the importance of having your images well optimized for SEO :
Produces faster growth in web positioning
The possibilities for impacting the public with the images on your site are greater than when performing text searches, all thanks to the Google images tool, which offers a large number of images, which if well optimized, will make users enter your website.
Enables you to appear in text search results
One detail of the operation that can be considered a benefit is the opportunity for an image from your website to appear in global search results .
Generate more traffic to your website or blog
If you can appear faster at the top of search results and still have the possibility to display your messages in text results, it is natural that the traffic to your site or blog will be higher.
Improve the content consumption experience
When you use and optimize images in your content, you can improve the user experience by offering additional images for a given search, and where images help illustrate and explain more complex tutorials and concepts. Image optimization for SEO
is an exhaustive process, but it can bring great benefits as part of your web traffic acquisition strategy. If you want us to help you with the SEO of your website's images, do not hesitate to contact us.
In an ideal world, all websites would have images perfectly prepared for organic positioning. Given that reality is different, there are sectors and types of portals in which a specific strategy for visual content will provide more value than in others.
It is also worth mentioning that there are different levels of work to be done on images in terms of SEO . From simpler and more essential aspects such as incorporating ALT and HTML attributes into the HTML tags of images, to more complex tasks such as generating a specific Sitemap for images.
Depending on the weight that this type of visual content has on our website and business, we will delve into this type of action at different levels.
That being said, some of the types of websites that can benefit most from image SEO are:
E-commerce : In online stores with a large number of products, optimizing product photos is essential, both for SEO and to offer a good user experience.
Websites in sectors oriented towards design, art , etc.: in this type of website intrinsically linked estonia whatsapp data to a visual component, the quality and optimization of the images is vital.
Websites where the visual experience is part of the purchasing process : in sectors such as decoration, searching for images is another step in the Consumer Journey.
How to optimize images for SEO?
The main actions you can take to optimize your website's images for SEO are:
File name : Include the keyword as part of the image name.
Optimize weight : especially mandatory on websites with a high volume of traffic from mobile devices, reducing the weight of images without affecting their quality.
Adapt the image resolution to the device : through the HTML srcset attribute we can define what resolution to display depending on the device through which the user accesses.
Choosing the right format type : In general, JPG is the most widely used format for images on the web, but other types such as PNG or GIF provide different functionalities (transparency, animations) at the risk of increasing their weight.
Incorporation of the ALT and TITLE attributes : with a short description of the image, always adding the keyword we are targeting.
Footer : Known in English as “Caption”, the introduction of an optimized footer can add positive value to our SEO strategy.
OpenGraph Protocol : preparing the code of our pages so that when they are shared on social networks and other platforms, they show the correct image.
Image Sitemap : To make it easier for Google to access all our images, we can generate a specific XML Sitemap for them. We also have the option of associating an image with the pages of our normal Sitemap.
Using Schema structured data : specifically for online stores. If we mark our products with the correct specification, including images, users will be able to access the product sheet via the Google Images search engine.
Hosting images on our server : although it is not common, there are websites where images point to other portals. We should avoid this type of practice.
Relevant, quality and original images : to the extent possible, use your own images (avoiding image banks) taken by professionals.
Why are images important for SEO?
Below, we highlight the importance of having your images well optimized for SEO :
Produces faster growth in web positioning
The possibilities for impacting the public with the images on your site are greater than when performing text searches, all thanks to the Google images tool, which offers a large number of images, which if well optimized, will make users enter your website.
Enables you to appear in text search results
One detail of the operation that can be considered a benefit is the opportunity for an image from your website to appear in global search results .
Generate more traffic to your website or blog
If you can appear faster at the top of search results and still have the possibility to display your messages in text results, it is natural that the traffic to your site or blog will be higher.
Improve the content consumption experience
When you use and optimize images in your content, you can improve the user experience by offering additional images for a given search, and where images help illustrate and explain more complex tutorials and concepts. Image optimization for SEO
is an exhaustive process, but it can bring great benefits as part of your web traffic acquisition strategy. If you want us to help you with the SEO of your website's images, do not hesitate to contact us.