Reaction speed

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In many cases, the quality of lead processing is also evidenced by how quickly managers responded to the request. For example, in ecommerce, the response time should be minimal. After all, a client can find the desired product on a competitor's website in literally a quarter of an hour.

As a complex product, this time is a little longer. australia telegram data In half an hour, a business is unlikely to find another virtual telephony solution and start implementing it in its business. But in 24 hours, it is quite possible to find an alternative and even view a demo presentation.

Let's say I hear in a conversation or read in a call transcript: "Thank you, it's no longer relevant. We found another solution ." Then I definitely look at the time in CRM that passed from the moment of the request to the moment the manager contacted the lead.

This is how CRM can compare interaction dates by deal

This way, you can compare the dates of interactions by deal in CRM. Special attention should be paid to the status of the call - whether the client answered

If this time is two hours or more, and such cases are becoming more frequent, this is a reason to contact the sales manager and ask him to solve the problem. It is quite likely that the sales department is overloaded, and the team needs to be expanded, or the work schedule needs to be optimized.