What are Rival Marketing Ads?
Posted: Tue Feb 18, 2025 8:54 am
What is rival marketing, a new strategy in web advertising?
Rival marketing can be simply described as a marketing technique that takes advantage of a rival's ability to attract customers. Let's say that a user frequently visits a site and there are advertisements and links that they often see.
By frequently visiting that site, their desire to buy is gradually increasing, but israel whatsapp they have not yet taken any actual action.
Then, on the same site, such a person sees an advertisement for a competitor. Since their desire to buy has already increased, they click on the advertisement for the company they saw at that time, rather than the product of the company they looked at first, and proceed to make a purchase...this is the flow of rival marketing.
It may not be the nicest way to put it, but companies that start advertising later are "stealing" users who had increased their purchasing intent through the initial advertising. However, this
is a natural consumer behavior for users, and although the end result is stealing, it can also be considered a legitimate method of attracting customers.
It is called "rival marketing" because it can efficiently capture users who have already increased their purchasing intent to a certain level.
Doing similar marketing in a brick-and-mortar store may give the impression of hostility, but with online marketing, you can take advantage of your rival's ability to attract customers in a very natural way.
Rival marketing can be simply described as a marketing technique that takes advantage of a rival's ability to attract customers. Let's say that a user frequently visits a site and there are advertisements and links that they often see.
By frequently visiting that site, their desire to buy is gradually increasing, but israel whatsapp they have not yet taken any actual action.
Then, on the same site, such a person sees an advertisement for a competitor. Since their desire to buy has already increased, they click on the advertisement for the company they saw at that time, rather than the product of the company they looked at first, and proceed to make a purchase...this is the flow of rival marketing.
It may not be the nicest way to put it, but companies that start advertising later are "stealing" users who had increased their purchasing intent through the initial advertising. However, this
is a natural consumer behavior for users, and although the end result is stealing, it can also be considered a legitimate method of attracting customers.
It is called "rival marketing" because it can efficiently capture users who have already increased their purchasing intent to a certain level.
Doing similar marketing in a brick-and-mortar store may give the impression of hostility, but with online marketing, you can take advantage of your rival's ability to attract customers in a very natural way.