2. More and more internet activity is taking place outside of traditional websites, such as on social media sites, apps, etc. What impact will this have on the traditional way of collecting
“A healthy web analytics industry has developed complex tools over the past year. These tools have given companies the means to collect a significant amount of data from their own websites. As people build useful applications (including commerce) and entire websites on social networks, they will also become dependent on those networks for their data. The level of data will decline for a few years until large organizations throw their weight around and push Facebook, Twitter, and other social networks to provide the desired data granularity.”
Dennis Mortensen
Dennis MortensenDennis Mortensen is the CEO & Founder of Visual Revenue , a company focused on predictive analytics for online media. Before that, Dennis worked as COO at IndexTools. After this was acquired by Yahoo!, Dennis became Director senegal phone number list Data Insights. In short: someone who has been involved in web analytics for years.
1. What were the biggest achievements for web analytics in 2010?
“The biggest thing in 2010 is the idea of web analytics. It’s finally not just about collecting data, reporting data and constantly reporting new trends. As an industry and companies, we’ve reached the point where everyone understands that online data is an opportunity for the organization to make better and more insightful strategic decisions.”