Local SEO in 2022: What Is It and How Does It Help Your Business?
Posted: Wed Feb 19, 2025 6:27 am
Have you ever wondered how a business can appear in local search engine searches? Find out how local SEO strategies can help you attract more customers and differentiate yourself from your local competitors.
Local SEO is a set of optimization tactics to help your business appear in Google searches . Through them, your business can become a reference in your area and attract more and more customers.
According to some research, 46% of all searches on Google are for local information . Given this, it is clear that there is a significant percentage of users interested in local searches. They are the ones who can help you get a good position in the organic traffic results.
Local SEO is undoubtedly a great opportunity for your business to gain more visibility, generate traffic and even attract more customers to your retail store.
Because we want to help you improve your Cambodia telegram data business results, we created this article with everything you need to know about local SEO and how to use this strategy to your advantage. Keep reading!
SEO for local businesses
SEO for local businesses
What is Local SEO in 2022?
Local SEO is a set of optimization strategies that, like traditional SEO, aims to optimize websites for search engines. The difference is that Local SEO optimizes for searches in specific locations or regions.
If the user searches for restaurants, bakeries, cinemas, theaters or others, Google assumes that the person may be looking for establishments close to their location.
Users can also search for restaurants near me, which causes the search engine to filter the user's actual location to show results that match the user's needs.
This also happens when searching outside the user's city or region of origin. Let's say you live in Ribeirão Preto , but you're in Campinas and decide to look for a coffee shop. Google will show you the best coffee shops in the region without necessarily having to type in the city where you are.
This type of search is usually done on a cell phone, which makes it easier for the search engine to identify your current location.
Another essential element for local SEO is a responsive website that adapts to any mobile device. This is because mobile searches are on the rise and mobile users tend to benefit more from location recommendations.
How to do local SEO in 2022 for companies in Brazil?
To perform local SEO, it is necessary to apply some optimization strategies, like any traditional SEO strategy.
In addition to applying SEO tactics, it is necessary to focus on geomarketing , which consists of combining geolocation with the company's advertising planning.
To do this, you can use some resources to promote your business in your region or even in another location where you think you can reach more customers.
We’re talking about Google My Business, which allows you to enter information about your business. When you do this, the search engine removes local data to be displayed on the SERP (results page).
Local SEO is a set of optimization tactics to help your business appear in Google searches . Through them, your business can become a reference in your area and attract more and more customers.
According to some research, 46% of all searches on Google are for local information . Given this, it is clear that there is a significant percentage of users interested in local searches. They are the ones who can help you get a good position in the organic traffic results.
Local SEO is undoubtedly a great opportunity for your business to gain more visibility, generate traffic and even attract more customers to your retail store.
Because we want to help you improve your Cambodia telegram data business results, we created this article with everything you need to know about local SEO and how to use this strategy to your advantage. Keep reading!
SEO for local businesses
SEO for local businesses
What is Local SEO in 2022?
Local SEO is a set of optimization strategies that, like traditional SEO, aims to optimize websites for search engines. The difference is that Local SEO optimizes for searches in specific locations or regions.
If the user searches for restaurants, bakeries, cinemas, theaters or others, Google assumes that the person may be looking for establishments close to their location.
Users can also search for restaurants near me, which causes the search engine to filter the user's actual location to show results that match the user's needs.
This also happens when searching outside the user's city or region of origin. Let's say you live in Ribeirão Preto , but you're in Campinas and decide to look for a coffee shop. Google will show you the best coffee shops in the region without necessarily having to type in the city where you are.
This type of search is usually done on a cell phone, which makes it easier for the search engine to identify your current location.
Another essential element for local SEO is a responsive website that adapts to any mobile device. This is because mobile searches are on the rise and mobile users tend to benefit more from location recommendations.
How to do local SEO in 2022 for companies in Brazil?
To perform local SEO, it is necessary to apply some optimization strategies, like any traditional SEO strategy.
In addition to applying SEO tactics, it is necessary to focus on geomarketing , which consists of combining geolocation with the company's advertising planning.
To do this, you can use some resources to promote your business in your region or even in another location where you think you can reach more customers.
We’re talking about Google My Business, which allows you to enter information about your business. When you do this, the search engine removes local data to be displayed on the SERP (results page).