Social media and SEO: how to improve positioning with Social Media

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Until recently, Google's algorithm considered the influence that our activity on social networks had on our web positioning. But little by little, content considered to be quality and relevant is becoming more important in SEO . And since social networks impact how content is discovered and shared, this is considered by Google as quality content and will improve the SEO score of your web domain.

This reflection does not imply that we should neglect other aspects of SEO that are even more relevant, such as all the technical configurations of our page, the content of our website or the backlinks, simply that we should pay more attention to social networks if we want to position well, and use social networks more from an SEO perspective.

How can I get my content on social networks to be considered quality? Well, it is very important to define which audience I want to target, what type of content they will be interested in, and how to present it (images, texts, videos...) will promote that social content to be more consumed and shared. If this happens, your content on social networks will be considered quality and will improve your SEO.

Beyond the strategic approach, here are some practical tips that will get feedback from social media and SEO:
Include the keywords you want to rank for on your social networks : the content you have in your biographies, descriptions and posts must be semantically consistent with your SEO strategy.
Upload the base images of your social networks (profile and cover photos above all) with your keywords and well configured: remember, in lowercase, separating words with hyphens and without using accents or special characters.
Drive traffic to your website . Without becoming a spammer, you should occasionally share links philippines telegram data to your website on your networks with content that may be of interest to your community.
Use #hashtags in coherence with the keywords of your SEO strategy
Connect with influencers : detect profiles with influence on the topics that interest you and seek interaction with them.
Easily connect your website to social networks , and social networks to your website: activate plugins so that users can share your website's content on social networks, record the activity of your networks on the website, allow comments on your website from social networks, etc.
The new social link building : Google detects how many times our website posts have been shared on social networks, and that will help it identify your website as credible.
Prioritize Google's social networks : this company is the arbiter of SEO and part of it at the same time, so it is normal that it wants to pamper its creatures, such as Google+ or Youtube . The virality of your channels and posts on these networks will give you extra points. And Bing does something similar with Facebook.
And that's it for our article on social media and SEO, or how to improve positioning with Social Media. Remember that if you share this post on your social media you will be improving your SEO...