Google Adwords Consulting for Segway Tour Barcelona

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Today we will tell you about the latest SEM consultancy work we have done. On this occasion we have optimized the ads on Google Adwords for our client Tour Segway Barcelona. This company organizes Segway tours around Barcelona, ​​mainly in the center and on the beach, and it is undoubtedly a different and fun way to visit the most emblematic sites of the city. For Segway Barcelona we developed their website at the time and helped them with the organic web positioning of keywords such as segway tours barcelona , and on this occasion they have requested our consulting service on Google Adwords , to analyze their advertising campaigns and optimize every cent invested.

So, after an in-depth study of our client's AdWords account and observing the behaviour of the competition, we have taken a series of improvement actions that we will briefly explain to you. Essentially, we have taken measures to better define the clicks we are receiving, since we were working at a very generic level and that was giving us low-quality clicks. Some of the actions taken are:

Limit the number of keywords and their matching. In Adwords, it is not always a good idea to work with as many keywords as possible. If we want to offer a specific service, such as Segway tours in Barcelona , ​​we should work with few words that sweden telegram data are closely related to our activity. A keyword that is too generic, such as Segway, can result in visits from people who want information about what a Segway is, to buy a Segway, to rent one in another city, etc.
Add negative keywords. This exercise is complementary to the previous one and is important if we detect visits for words that do NOT interest us.
Create more variety of ads. This will allow us to have a wider range of ads and give more relevance to some keywords that do not appear in other ads. This will ultimately increase the quality of the ad, the CTR and reduce the cost per click.


Prioritise certain geographic areas, times and devices. Depending on the type of business and target audience, for example, we can prioritise the areas of the city that are most likely to hire our services, or encourage visits from mobile devices.
Add extensions to AdWords ads. Extensions, such as call extensions, site extensions, geographic location extensions, or callout extensions, help to increase the quality of your ads, offer more complete and useful information to users, and increase quality visits to your website.


These are, broadly speaking, the actions that have been taken by our Google Adwords consultancy for our client. Once these changes have been made, it will be crucial to keep a close eye on them, since it is extremely important to constantly analyse and improve Adwords ads if we do not want to put our budget at risk. Finally, I would like to tell you that with this client, and I am sure you will find more cases, we have a restriction on the words we use in the ads, since Segway is a registered trademark and has indicated to Adwords that it does not want advertisers to use its name. Knowing how to overcome these difficulties is also part of our job, and sometimes it is not easy