New feature in Google My Business: chat with customers

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Google My Business , one of the most widely used Google products for businesses whose scope of action is primarily local, has been updated to add a new feature : a live chat that allows customers to interact directly with the company.

For users, this new feature opens up a new way of communicating with businesses , allowing them to make enquiries about, for example, availability of products and services or opening hours. In addition, as Google states, this new messaging system is especially useful in situations where we cannot make a call, or if we simply prefer not to.

But what does this new Google My Business chat offer to companies? Let's analyze the main advantages for local businesses of this new feature:

New way of communicating with customers : incorporating an additional way for our customers indonesia telegram data to send us a query never hurts. It is very likely that those users who are reluctant to call a business will be willing to send a text message.
Alternative if we do not have a website : if our company does not have a website or another communication channel, this feature can be the perfect alternative to the traditional telephone call.
Proximity: the new Google My Business chat allows messages sent by the company to also be signed by the person who is helping us. This provides a touch of proximity, avoiding a colder solution such as only showing the brand logo.
Availability: The messaging system works through a mobile app, either on Android or iOS. This allows us to respond to requests from potential customers even if we are not physically in the business.
Updated information : the arrival of a new product in a store may take some time to be reflected on our website. However, we can inform a customer directly of this news (if they have previously contacted us).
The new Google My Business chat was already available in some countries, but now Google has started to enable this feature for everyone progressively. To activate it for your business, you obviously need a verified listing on the Google platform, and a small process that involves installing the app on Android or iOS . If you need help with this process or want to improve the presence of your business locally, at La Teva Web we will be happy to help you.

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