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However, as revealed by the comments analyzed by of her thesis, this proposal was misinterpreted by consumers , who perceived it more as an application for rewatching hit series rather than a catalog of original content. We thus observed a low level of willingness to pay among users for content they were not familiar with .

Launched in Europe in May 2017 , Blackpills offers not latvia cell phone number list only series, but also daily or weekly shows with various themes that are launched first in France before being exported to the United States . To present these shows, the company has called on new talents such as comedian Yassine Belattar, who receives guests in Indéfendable to talk about current topics, or Agathe Auproux, columnist on the show Touche pas à mon post broadcast on the French channel C8, who focuses on football with Ketchup Maillot .




The brand thus communicates as a "new television" aimed at millennials . Blackpills adopts a familiar tone and addresses its user informally , using (and abusing) the metaphor of drugs to refer to binge-watching addictive series . This attraction of millennials is easily explained. Still in this study released in February 2018, Médiamétrie taught us that television is the leading media in France , and this, far ahead of the Internet .