Harness the power of social media

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77% of consumers prefer to shop from brands they follow on social media over others. The reason is clear - the stronger your social media presence, the more people trust your brand and prefer to buy your products. As an e-commerce brand, you need to be active on platforms that support visual content, such as Instagram, Pinterest, and TikTok, to show your products in action.

Another benefit of being active on social media germany phone number data is that you can instantly see how your audience is responding to different types of content. For example, you can invest more in video marketing strategies if people prefer video content over image content.

Using social media, you can engage with your audience and gain first-hand data that you can use to optimize your products or services. For example, if you are planning to launch a new product, you can get immediate feedback from your audience before you even start production.

Grow your email list
E-commerce stores run a variety of email campaigns simultaneously, from welcome emails to retargeting emails. To get the most out of these campaigns, you need to acquire more email subscribers.

Here are four ways to achieve this:

Offer a discount in exchange for signing up. This way you can incentivize new subscribers and even increase sales.
Actively promote your newsletter or email acquisition efforts on social media.
Create interesting content/quiz to offer via email.
Offer giveaways and contests that users must opt ​​in to participate in.