Search engines are getting better at recognizing and matching searcher intent, which is why a big part of search engine optimization (SEO) is writing great content that matches searcher intent for specific terms.
But great content isn’t the only factor in effective optimization. Search algorithms are still algorithms, not people. If your stellar content doesn’t meet the technical specifications the ghana phone number data algorithm is looking for, your site will rank lower than your competitors’ sites (yes, even sites with less impressive content that are technically optimized).
Technical SEO optimization is key to making your website make a good first impression on Google, Bing, and others.
How to perform a technical SEO audit
We’ve already explained why a general SEO audit is so valuable for content marketing. Now let’s focus on how to tune up your website from a technical perspective.
What is technical SEO?
Technical SEO is the practice of optimizing a website for search engines. It means ensuring that a website is both visible and understandable to the algorithms that determine rankings.
Scan your site for problems
If your website only has a few pages, a manual page-by-page audit may work. For most websites, however, you'll want to start with a crawler tool. These software tools will thoroughly inspect your website, examining each page to identify common issues.
What does a technical SEO audit involve?
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