Why is digital marketing essential for e-commerce?

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Every e-commerce needs to use digital marketing to obtain good results, since it is through this connection that the relationship with the consumer is established.

It is of fundamental importance to use technology and the media to reach the target audience that is interested in a particular company's products or services.

Furthermore, it is worth remembering that consumer behavior is changing , especially after the pandemic, with consumers being more inclined to make purchases online.

This change in habits was demonstrated in a survey carried out by NZN Intelligence , which showed that in Brazil 82% of consumers with internet access are already adapted to online shopping.

That said, we can understand that it is essential to invest in e-commerce, so that communication is worked in favor of the business, building customer loyalty and winning new customers.

Stay with us and discover how digital communication Hong Kong telegram data can be effective for e-commerce, which tools to use and how to start selling more through these techniques.

Happy reading!

What is digital communication and how important is it for e-commerce?
digital marketing
Today, it is possible to communicate with many people through the internet. To give you an idea of ​​this, in 2020, Brazil had 152 million people with internet access , according to the Brazilian Internet Steering Committee.

This brings us to the importance of digital marketing , as it offers the market new options to innovate, relate, engage and sell.

Through a set of strategies it is possible to generate a connection with the customer , whether through social networks or content that converts.

Given the competitiveness of the market, it is important to look for ways to stand out from the competition to become a reference and a preference for consumers in digital marketing.

However, to have a successful e-commerce, it is necessary to apply digital marketing strategies to achieve greater visibility and good results. To better understand how to apply them, see the pillars of digital communication in the next topic.

Read also: 10 Benefits of Having Your Own Online Store

What are the pillars of digital communication?
digital marketing
As we can see throughout the article, the way of doing digital communication is also strategic, because to achieve the necessary results, it is necessary to outline objectives that are related to the pillars of communication, let's see:

Relationship
We know that relationships are essential for a company, as it is through them that we can build customer loyalty.

A buyer who is happy with a company's services not only recommends it to other people for free, but also returns to make more purchases.

This is how people connect with brands and make them their market favorites.

For this reason, it is worth investing in customer relationships. To do this, it is important to remember that people are looking for solutions, speed, convenience and want to feel unique.

Engagement
Engagement is not just linked to the number of likes a post has, as that is part of it, but it is not the only way to engage.

Engagement also happens when the relationship mentioned in the previous topic is established, since in order to receive feedback, the buyer needs to feel the need to praise.

For example, it is easy to find reviews of a product on the internet when it is bad, but the same does not often happen with quality items, as the relationship may not be being worked on.

An engaged consumer has the need to somehow express the satisfaction and happiness that the purchase caused, so he shares and sends positive comments.

But this pleasure is not entirely caused by the item that was purchased, but mainly by the relationship that exists between the brand and the customer.

Content
Content is not only important for maintaining relationships and engagement, it is also essential for converting leads.

Conversion happens through relevant content , with well-distributed topics that can serve as answers to possible questions the reader may have.

Leads are contacts of potential customers who, in turn, are attracted by the techniques used in the content.

As an example, we can mention an e-book about e-commerce. People who are interested in this material will download it, and to carry out this action, they need to leave their basic contact details with the company, and this is how conversion happens through relevant content.

Presence
Digital presence is essential to stand out from the competition, create brand positioning, customer relationships and engagement.

As we can see, the four pillars of digital communication are intertwined, one is part of the other.

At this stage of presence, the main objective is to positively impact the public through the correct channels.

It is worth noting that to define the means of communication where to carry out actions and campaigns to maintain presence, it is first essential to carry out a study and planning to identify where the public is.

There is no point in investing heavily in campaigns if the purchasing public does not have access to the information disclosed, as audience segmentation is key to the success of digital marketing actions for e-commerce.

Agencies like Atlantic have well-defined and solid processes to help your business grow. Always count on the help of more experienced professionals to evolve faster.

How important is digital marketing and communication for e-commerce?
For those seeking benefits in e-commerce, they must understand that communication and digital marketing are necessary for this to happen.

The internet is an excellent tool that offers the opportunity to connect and sell, so it is worth using it to help your business grow.

Furthermore, this type of strategy can bring benefits such as:

Greater visibility
Expanding new means of communication to maintain customer relationships is important and also helps companies gain more visibility.

It is possible to reach new consumers and sell more, since the consumer is present in online environments.

Qualified leads
Being present at the right time and to the right audience is possible, as digital communication allows this.

Therefore, campaigns become more effective and bring promising results, since only the public interested in the services or products that e-commerce offers will be reached.

Good relationship with customers
Digital communication also serves to establish a good relationship with customers, as they see the company positioning itself daily, exposing values ​​and creating identification with the public.

Therefore, it is important to maintain a daily relationship to constantly cultivate customer loyalty .

Lower costs
Printed materials, campaigns broadcast on TV or radio, have a higher cost than online actions.

Furthermore, with audience segmentation, campaigns only appear to the audience that is interested, which makes the investment even more worthwhile.

Access to results
Digital technology has made it so easy for companies that it is now possible to analyze campaign results, know the number of leads and their information , the conversion rate and even the ROI (Return on Investment).

In view of this, it is feasible to carry out analyses of which digital marketing strategies work and which ones should be rethought.

Read also: Understand the importance of brand identity for the success of your company

What are the tools to use in e-commerce communication?
Now that we have seen the importance of digital communication, let's look at the essential tools for implementing strategies and obtaining benefits:

Social media
Social media is no longer just an app for posting photos, it is now a work tool for many people.

In the case of e-commerce, social networks are essential, they can serve as an online showcase to display products or services.

Additionally, it can also help to engage, promote the benefits of the product and create the need to purchase among followers.

Email marketing
Email marketing is also a very interesting alternative for any e-commerce, as it is a segmentation strategy for the right lead, at the right time.

This is a channel that allows the relationship to be improved individually, in which the company makes itself available to the consumer.

Another highlight is that email marketing can be used for different occasions, such as actions to make the user recover the cart or a post-purchase thank you newsletter.

Ideally, it should be used to build customer loyalty, as this tool has a wide reach.

Paid media
To advertise and attract new buyers, there is nothing better than investing in paid media.

This is an e-commerce strategy that works very well, as promoting companies through Google Adwords and other tools generates positive progress for e-commerce such as:

Low cost;
Increased website traffic;
Targeted campaigns;
Increased visibility;
Access to results.
Blog
The blog is important to attract traffic to the online store through quality content that is relevant to the public.

It is possible to convince the customer to buy through the content that is explored by the user on the company's website, this being a strategy to sell, demonstrate the corporation's personality, generate value, effectively promote products or services and reach new audiences.

How do I start developing an effective strategy for my e-commerce?
As you can see throughout the article, digital marketing strategies are effective when communication is also worked on .

For those seeking to develop these actions, it is necessary to begin effective planning and a study of the objectives to be achieved, as well as an analysis of the target audience and which strategies will be implemented to achieve them.

To start, take advantage of digital marketing opportunities that your competitors are ignoring by discovering new trends and strategies in the digital world.